Hires and Exits at Seen, Michelin, and More

This week has been one other revolving door of hires, departures, and promotions at manufacturers, from CMO appointments to sustainability officer departures.We’re rounding up the U.S. and world advertising management strikes you must learn about for the week ending Sept. 12.Luxurious haircare enterprise Seen has appointed Linh Peters as CMO. The rent follows a nationwide rollout in Ulta Magnificence. Peters beforehand held senior roles at Walgreens, Finest Purchase, and Goal.Not strictly a advertising position, however an vital one: Nike’s chief sustainability officer, Jaycee Pribulsky, is leaving for a brand new alternative after lower than two years within the position. Her exit follows a tough 2025 for the model, which lately reworked its well-known slogan to enchantment to Gen Z. Talking of Nike, London soccer staff Tottenham Hotspur has signed sneaker vet Adam Gardiner as CMO. He joins from the Premier League aspect’s greatest rival, Arsenal, the place he has spent the final 5 years. He’s been tapped to deepen fan engagement. Power drink enterprise Celsius Holdings has tapped ex-Mark Anthony Manufacturers marketer Rishi Daing as CMO. It additionally promoted Kyle Watson and JoBeth Fink to the brand new roles of chief model officer and chief inventive officer, respectively. The Estée Lauder Firms has tapped René Lammers from Pepsi as its chief analysis and innovation officer. Michelin, well-known for each its tires and eating information, has appointed 25-year firm veteran Cedric Binoit as managing director and VP of promoting and gross sales for the Center East and North Africa (MENA). He’ll be based mostly in Dubai.Sustain with ADWEEK’s protection of all issues model advertising right here.