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You’ve most likely heard the saying “consistency is essential” — however in authorized advertising and marketing, it’s greater than a cliché. It’s a technique that may outline the way forward for your apply.
On this latest “Be That Lawyer” episode, I sat down with Rafi Arbel to discover how constant effort, good system-building, and mixing the non-public with the digital can flip sluggish, regular effort into actual enterprise momentum.
Right here’s what I realized from our dialog:
Persistence Beats Perfection
“A river cuts by means of rock not due to its energy however due to its persistence.”
That’s how Rafi Arbel sees advertising and marketing, and it suits.
Success comes from constant, repeated messaging throughout channels. Small, regular touches are what carve your house available in the market.
AI Can Assist You Observe By
One of the crucial sensible takeaways? Utilizing AI instruments to generate motion gadgets or follow-up emails.
Combine this into your workflow so nothing slips by means of the cracks. Let tech do the heavy lifting, so you possibly can keep centered on connection.
A Laborious Lesson in Operations
Generally it takes a disaster to spark actual change.
Rafi shared how dropping a key worker, with none documented SOPs, compelled his workforce to rethink every little thing.
Now they’ve each day huddles, clear duties, and processes tracked in instruments like ClickUp and SweetProcess. For those who’re scaling your corporation, methods aren’t optionally available, they’re important.
For those who’re struggling to face out or construct momentum in your apply, this episode is for you.
It’s about exhibiting up — day after day — with intention, technique, and the instruments to maintain all of it shifting ahead.
Hearken to the complete episode right here.
Catch our newest “Be That Lawyer” episode right here.
Steve Fretzin is a bestselling creator, host of the BE THAT LAWYER Podcast, and enterprise improvement coach completely for attorneys. Steve has dedicated his profession to serving to legal professionals study key development abilities not at the moment taught in regulation college. His purchasers quickly grow to be high rainmakers and credit score Steve’s program and training for his or her success. He may be reached immediately by e-mail at [email protected]. Or you possibly can simply discover him on his web site at www.fretzin.com or LinkedIn at https://www.linkedin.com/in/stevefretzin.
