Replace, Sunday August 17, 2025: This text has been up to date with particulars on Google AI cloud providers.
Pixel 9 Professional XLEwan Spence
Google is ready to launch the brand new Pixel 10 and Pixel 10 Professional smartphones later this week. The Pixel 10 Professional line (together with the common Professional, and each the Professional XL and Professional Fold) will introduce new options in {hardware} and software program, as with every producer’s launch of a flagship machine.
It’s additionally a key second for smartphones as an entire.
Google goes to broaden on the modifications the current Pixel fashions have dropped at the market and make sure that these keep related. It has already modified these conversations; now could be the time for consolidation. It’s additionally the time to push ahead and form the smartphone world to higher meet its wants.
Pixel 10 Professional’s Silicon Benefit
One of many notable modifications was to the chipset. Earlier than the Pixel 6, Google labored with Qualcomm and the ever-present Snapdragon processors. With the Pixel 6, it moved in the direction of its personal design that traded final general efficiency for specialisation in machine studying and synthetic intelligence by means of cell variations of the Tensor Processing Unit utilized in Google’s cloud servers.
This was already contributing to the creativity instruments on the Pixel smartphones. Because the march of generative AI reached cell platforms and the necessity for extra highly effective and succesful AI fashions for native processing turned obvious, the significance of this {hardware} benefit turned clear. With the launch of the Pixel 8 and the third era of cell Tensor chipsets, Google proclaimed the Pixel 8 “the primary AI-Smartphone” and the Tensor chipset performed an enormous half in that.
It’s no shock that current chip launches from producers similar to Qualcomm have leaned closely into the potential for AI to run easily and speedily on their silicon.
With the Pixel 10 household, Google is making one of the crucial important modifications to the Tensor chipsets that it may possibly; this would be the first to be fabricated by TSMC. Beforehand, Google used Samsung for its chip, and people first Tensors had a whole lot of Samsung DNA in them. That clearly gained’t be the case now.
With the expertise and suggestions of a number of years, the modifications to the Tensor G5 within the Pixel 10 household will probably be keenly measured to see if Google has discovered extra efficiency, extra effectivity, and lowered the thermal liming some customers skilled.
Pixel 10 Professional’s AI Benefit
The rise of synthetic intelligence within the public’s eye has been fast. Google has ensured that Arod was finest positioned to capitalise on the alternatives offered, each at an software stage and in addition revitalising the smartphone market with a wide-ranging new characteristic that the general public might each simply perceive and would wish to improve their cellphone to expertise totally.
AI is being developed quickly, and we will count on that the launch of the Pixel 10 household will give attention to how the brand new {hardware} will work with the most recent software program. As soon as Google reveals the brand new apps to sit down alongside Android 16, we’ll have a clearer take a look at the steadiness between ease of use and the complexity behind the scenes.
To select one instance, Google previewed its Gemma 3n mannequin throughout Could’s I/O Developer convention. This can be a compact, light-weight mobile-AI structure designed to run domestically on a smartphone. I’d count on it to run very nicely on the Pixel 10 platform, and with the mannequin accessible for builders to make use of, the continued help for AI by Google will open extra consumer experiences for all. And it’s going to be constructed on Google’s expertise.
Google goes to elevate the tide as soon as extra on synthetic intelligence. The Pixel 10 and Pixel 10 Professional smartphones will probably be direct illustrations of what could be completed and the place the enhancements are during the last yr. And if producers are paying consideration, count on to see many of those new options and add-ons arriving in your new handset, regardless of the model identify on the again.The brand new Pixel 9 Google Newsroom
Pixel 10 Professional’s Cloud Change
Replace, Sunday August 17, 2025.
As famous this weekend by Techradar’s Jamie Richards, Google has beforehand bundled limitless photograph storage way back to the primary Pixel launch in 2016. This service ran till 2021 when the storage restrict for photographs was counted within the common Google Drive storage limits.
With the launch of Google’s AI providers, it additionally launched “Google AI” subscription plans. Google AI Professional supplied a number of AI providers, together with full entry to Google Gemini, NotebookLM, DeepSearch and extra. On high of that, there are 2 TB of storage all for $19 a month. You even have Google AI Extremely at $120, which is clearly focused at professionals.
Crucially, through the launch interval of the Pixel 9 Professional, Google supplied a free 12-month subscription to Google AI Professional for these buying the handset. That has expired now, with a free one-month introductory provide open to all. If Google need to push its’ imaginative and prescient of AI—a imaginative and prescient that may rely closely on its cloud-based providers—then it wants to usher in as many individuals to the providers as potential, to get them experimenting, and to get them utilizing the providers closely.
Normalising using these AI-based instruments bolsters using AI all through the ecosystem. A twelve-month free subscription, throughout the total Pixel 10 vary, would do exactly that.Pixel 9 Professional XLEwan Spence
Pixel 10 Professional And The iPhone 17 Professional
The Pixel 10 household, greater than some other Pixel vary, has the chance to outline the way forward for AI, and by extension, the way forward for smartphones. A part of that’s right down to the amount and energy Google is placing in, effort that’s being matched by its companions. Nonetheless, a part of it’s right down to Apple seemingly dropping the ball and failing to have interaction the general public with AI, and that is the place the Pixel 10 and Pixel 10 Professional might have essentially the most important influence of all.
Tim Cook dinner’s woes over the introduction of synthetic intelligence are well-documented. To be honest to Apple, many AI methods could be present in iOS during the last decade—machine studying to enhance images being an apparent one which impacts the consumer expertise. However the fast rise of AI in he public notion, significantly with generative synthetic intelligence toolsets, has caught Apple off guard.
Six months after the launch of the Pixel 8, the AI-smartphone, Apple introduced its plans at it 2024 Worldwide Îeveloper Convention. These had been set to debut within the iPhone 16. Then they had been set to debut a month or so after the iPhone 16. Then some options had been delayed until Christmas. Then into the primary half of 2025.
Because it stands now, Apple has but to launch all of the options proven to the general public in Could 2024. It’s hoped that the overwhelming majority will probably be accessible when the iPhone 17 and iPhone 17 Professional launch in early September, however its unlikely that the entire apps demonstrated from the stage will probably be accessible to shoppers.
The iPhone, totemic as it’s, is behind Android usually and the Pixel platform particularly when it comes to trendy AI-infused software program. And that’s earlier than Google’s new software program is demonstrated subsequent week.
Throw in a $50 worth rise (albeit one that may provide extra storage within the base mannequin), and most of the people will see the Pixel 10 and Pixel 10 Professional as more practical, extra feature-complete, and extra worth for cash than Apple’s providing.
Google has by no means been this near usurping Apple’s smartphone crown than it’s this week.
The Pixel 10 Professional Can Outline 2025
A brand new manufacturing accomplice for the most recent Tensor chipset; an elevated focus within the OS and apps on shopper AI; and the important thing competitor falling behind and leaving the sector huge open for innovation.
With the Pixel 10, Pixel 10 Professional and Pixel 10 Professional XL, Google will construct on the success of the earlier Pixel smartphones and lock within the earlier modifications. It can additionally push the business nearer in the direction of a view of cell AI that advantages Android and Google.
Now learn the most recent Pixel 10 Professional, Samsung Galaxy S25 and Honor smartphones in Forbes’ weekly Android information digest…
