How the Omnicom and IPG Merger Could Reshape TV Advertising

Omnicom has closed its acquisition of Interpublic Group (IPG), and now all the pieces the sunshine touches is its promoting kingdom.The $13.5 billion deal creates the world’s largest promoting community by income, overtaking rivals Publicis Groupe and WPP, and the consequences are rippling all through the trade. Along with its affect on the worlds of manufacturers and companies, the merger will even considerably have an effect on the TV advert market. Listed below are 3 ways the Omnicom and IPG deal is impacting TV:1. Scale in shopping for powerExperts instructed ADWEEK that added scale in each linked TV (CTV) and broadcast may carry the newly mixed firm important shopping for energy.