Opinions expressed by Entrepreneur contributors are their very own.
AI-generated movies are already right here, and this machine is unstoppable. In response to a Wistia report, 41% of movies might be created with AI in 2025 — double the share from final yr. AI now performs a job in every thing from pre-production planning to post-production duties, corresponding to dubbing, captions and visible technology.In such a fast-moving business, handbook sources alone aren’t sufficient. That is why at HOLYWATER, which focuses on storytelling and distribution, we deal with balancing inventive minds with AI automation to scale and attain new markets extra effectively. Whether or not you are creating advertising movies, academic content material or leisure sequence, my recommendations on how one can successfully mix AI automation with human creativity will assist you to keep forward of the competitors and create partaking storytelling.Associated: Why 2025 Will Be the 12 months AI Redefines Content material Creation and Search Methods
Combine a number of AI instruments for max impactIf you’re employed with AI to create content material, do not simply depend on one specific instrument. As an alternative, contemplate testing completely different applied sciences and select those that basically be just right for you. Listed below are a few of our prime AI instrument combos.For video creation, we flip to Runway and Marey. The primary one removes backgrounds, customizes frames, provides results and creates movies based mostly on textual content prompts with assist for various codecs for various kinds. Marey creates cinematic digicam strikes utilizing only a single picture. It transforms any 2D scene right into a 3D atmosphere so you may direct the digicam as in case you’re on set.
Working with audio and voice, we use ElevenLabs. It generates high-quality AI voices that deliver characters to life for a extra partaking narrative. For visuals, Flux is a must have. We use it to create visible belongings for AI-series and promotional supplies.For those who work with fiction texts loads, strive Sudowrite and its big selection of options, from define creation to computerized writing and self-editing. This software program can create a personality define, world, synopsis, plot and even write the primary chapters based mostly on person enter. In the meantime, GPT brokers may also help construct personalised AI assistants that analyze context, be taught fashion and ship related outcomes for duties from analytics to content material structuring.A mixture of these instruments delivers exponentially higher outcomes. In our expertise, “utilizing a number of AI instruments results in higher content material.” However the secret is the human who works with these instruments and creates the tales.Create interactive experiences, not simply viewingWhen creating viral content material, goal not simply to make hits, however to construct a long-term story. Take into consideration how one can additional develop your product and retain your viewers.
For instance, we pioneered AI Companion, permitting viewers to straight work together with AI characters from their favourite reveals. Customers can textual content with characters, creating deeper emotional connections that reach past the viewing expertise.This interactive strategy shouldn’t be restricted to content material creation. Style manufacturers can develop AI-powered digital stylists, and academic apps can combine AI tutors that adapt to a pupil’s tempo and studying fashion, like Duolingo. The bottom line is shifting past one-way communication to create experiences the place your viewers turns into an lively participant in your story.Optimize distribution and advertising with AIAt my firm, we additionally use AI in our advertising. Our AI-driven advertising machine generates over 200,000 inventive ideas month-to-month throughout 12-15 languages. All of that is made potential with a crew of entrepreneurs leveraging AI instruments and sturdy person analytics to energy their concepts.The muse of this scale is our data-driven resolution, which identifies viral components from sequence, extracts them, combines strategically, and provides titles to provide completed advertising ideas at scale. Along with our in-house instruments, our advertising crew makes use of a robust stack of AI options:
Steady Diffusion and Midjourney for serving to create high-quality, eye-catching visuals and paintings.RunwayML for video modifying, manipulation and artistic video results.Leonardo AI for including inventive or cinematic thrives to content material.LAMA and Concepter for fast ideation, idea improvement and content material adaptation throughout completely different markets and codecs.That is how we will rapidly create tailor-made promotional content material for various viewers segments, A/B check inventive approaches and optimize advertising based mostly on real-time efficiency knowledge.Associated: How you can Leverage AI for Content material Creation Whereas Avoiding Potential Dangers and PenaltiesEngage a crew to make use of AIThe most profitable AI implementations occur when each crew member finds their very own method to work smarter with these instruments.We encourage our crew to make use of AI, not as a shortcut, however as a ability. Everybody finds their very own method to work smarter with it. Our content material ops supervisor makes use of it for brainstorming and coaching fashions on particular tones. The model designer refines visuals with centered prompts. Our builders code with pair programming instruments like Cursor. The model lead analyzes person interviews to identify patterns and spark stronger concepts.
The strategy is complicated but scalable: Let AI deal with the repetitive stuff, so your crew can deal with the work solely people can do — technique, creativity and authentic considering.
AI-generated movies are already right here, and this machine is unstoppable. In response to a Wistia report, 41% of movies might be created with AI in 2025 — double the share from final yr. AI now performs a job in every thing from pre-production planning to post-production duties, corresponding to dubbing, captions and visible technology.In such a fast-moving business, handbook sources alone aren’t sufficient. That is why at HOLYWATER, which focuses on storytelling and distribution, we deal with balancing inventive minds with AI automation to scale and attain new markets extra effectively. Whether or not you are creating advertising movies, academic content material or leisure sequence, my recommendations on how one can successfully mix AI automation with human creativity will assist you to keep forward of the competitors and create partaking storytelling.Associated: Why 2025 Will Be the 12 months AI Redefines Content material Creation and Search Methods
The remainder of this text is locked.
Be part of Entrepreneur+ as we speak for entry.
