Scroll by way of a feed on TikTok, Instagram, or YouTube, and also you’ll see them – loads of brief movies that seize your consideration immediately and received’t allow you to put up your smartphone for hours.
One factor is obvious whenever you open any social media, from Instagram to LinkedIn or X: brief movies dominate socials. Viewers swipe shortly, and if a video doesn’t seize their consideration within the first three seconds, they transfer on. For creators and companies, it means a missed alternative of gaining extra views, attain, and, because of this, conversions and gross sales.
However how do you, as a video content material creator, meet new audiences with out producing completely new content material from scratch?
The answer is repurposing. All you must do is lower an extended unique video (let’s say the one you make for YouTube) into just a few brief movies, and easily add them to a number of platforms.
Quick content material spreads quicker than longer movies as a result of it’s straightforward to eat and share. Keep in mind these Reels you share with your folks when scrolling by way of your Instagram feed? That’s the one. Research present that customers usually tend to end a 30-second clip than a 30-minute one.
Latest Wistia’s analysis on the State of Video Advertising and marketing 2025 exhibits that shorter movies have increased ER, just because folks watch them until the tip. Social media platforms additionally favor shorter content material of their advice feeds, which supplies your efforts extra visibility.
As such, brief movies get on common 2.5 occasions extra engagement than long-form movies.
So should you’re creating hour-long podcasts on YouTube, creating lengthy unboxing content material or prolonged tutorials, you’ve got a clue of find out how to promote on TikTok and Reels, repurposing them as just a few brief clips would possibly finish the wrestle and appeal to 1000’s of recent viewers to your content material.
Can I Flip a Lengthy Video right into a Quick One with Enhancing?
You possibly can, however why would you? Repurposing an extended video as a brief clip would possibly sound straightforward till you sit down and open a fancy video modifying software program. Manually scrubbing by way of an hour-long podcast or workshop to search out highlights value sharing as a social media snippet takes a variety of time. And even when the moments are discovered, it requires an excessive amount of time and a bunch of modifying abilities to manually format them for various platforms.
Can I Simply Cross-Publish Movies on YouTube Shorts, TikTok, and Reels?
Effectively, technically, you may. Sharing the identical content material throughout a number of platforms would possibly certainly appear to be a good suggestion when you haven’t any time or assets to crop them, however that’s not what a platform’s algorithm would love.
As we talked about above, brief movies are favorable on social media. Moreover, every platform has its personal solution to determine in case your content material is value seeing by extra customers. For instance, TikTok’s algorithm ensures a video grabs consideration quick with a view to be proven to you, whereas Instagram is extra centered on visuals. For sure, every of the platforms has its personal standards to determine which content material to push to a broader viewers, comparable to watch time, ER, and relevance. When you simply submit the identical video in all places with out adapting the content material, it won’t result in the end result you’re in search of.
Methods to Flip Lengthy Movies right into a Quick One Simpler & Faster?
There are fairly just a few methods to have your lengthy clip lower into a number of TikToks, Reels, and Shorts.
AI Video Minimize
AI Video Minimize is likely one of the instruments that watches hours of footage for you and routinely, well signifies the very best moments to show into a brief viral clip. Its AI algorithms analyse and lower your lengthy video into a number of clips, relying on the way you need to see the ultimate consequence.
Let’s see the way it works:
1. Open the AI Video Minimize web site. It really works on desktop and cellular.
2. Add an extended video you need to flip into a brief one, both drop a YouTube hyperlink or select a neighborhood file out of your machine.
3. Select the Output kind (i.e., the format of the video you need to get because of this, comparable to an advert, teaser, testimonial, and so forth.
4. Choose the variety of movies you need to crop out of a single unique video. 5. Select the side ratio based mostly in your goal social media platform.
6. Choose the language of your video, in order that AI Video Minimize can create correct captions (round 85% of social media customers watch brief movies with out sound).
7. Select the caption type and click on Submit.
At this level, AI Video Minimize will begin processing and trimming your video. As soon as it’s finished, you may obtain the consequence and publish it on social media. When you’re not pleased with the consequence, you may regenerate your movies or edit them within the text-based editor.
Tip: Copy the transcript to repurpose your video as a weblog submit and use the auto-generated description as a caption to your social media submit!
To edit the video, click on on the Edit button (see above) and head over to the Transcript or Captions tab, relying on what you need to edit. From there, you may take away simply the phrases that you just don’t need to see within the closing video or take away phrases together with the video bits.
Merely posting clips isn’t sufficient; that is why presentation issues so much. To maximise attain, you may leverage these brief tricks to ensure you get essentially the most out of your clips:
1. Begin with a powerful hook within the first three seconds.
2. Add captions since many customers watch on mute.
3. Preserve clips underneath a minute for platforms like TikTok and Reels.
4. Publish persistently to coach the algorithm to acknowledge your account as energetic.
Wrapping It All Up
Lengthy movies aren’t going wherever, however brief movies complement your efforts and truly allow you to promote longer content material you make, giving it an extended lifespan. So why let an excellent YouTube video sit untouched after publishing should you can repurpose it into bite-sized clips to advertise additional?
