Iconic Campaigns From DDB, FCB, and MullenLowe as Omnicom Retires 3 Agency Giants

After closing its blockbuster acquisition of IPG, Omnicom has revealed it should retire three legendary company manufacturers: DDB, FCB, and MullenLowe.All three networks had been globally acknowledged and created a few of the most iconic advert campaigns in historical past.ADWEEK appears again on a few of the most well-known work from these inventive giants over time.DDBVolkswagen “Assume Small” (1959)With its honesty and minimalism, Volkswagen’s “Assume Small” broke all the promoting conventions of the day. It’s nonetheless thought of top-of-the-line adverts of all time.Avis “We Attempt Tougher” (1962)Avis turned being ranked quantity two in automotive rental companies right into a advertising and marketing benefit–as a result of as underdogs, the model tried more durable, it claimed.McDonald’s “Did Someone Say McDonald’s?” (1997)Earlier than “I’m Lovin’ It,” there was “Did Someone Say McDonald’s?” by DDB Needham Chicago. The marketing campaign helped flip round gross sales and place McDonald’s as a cultural icon.Budweiser “Wassup?” (1999)Budweiser’s infectious catchphrase, created by DDB Chicago, turned a world phenomenon and impressed quite a few reboots and sequels.FCBOreo “Each day Twist” (2012)For its a centesimal anniversary, Oreo and a group of businesses together with DraftFCB posted an advert a day over 100 days, together with cultural commentary. The frilly celebration was an early instance of real-time social promoting. Sport England “This Woman Can” (2015) FCB London’s “This Woman Can” for Sport England was a nationwide marketing campaign designed to interrupt down obstacles to women’ and girls’s participation in sport and train. It gained a number of awards, together with a Cannes Lions Grand Prix and the inaugural Glass Lion, whereas inspiring greater than 3.2 million ladies to get energetic.Burger King “Whopper Detour” (2019) – FCB NYFCB New York’s stunt drove 1.5 million Burger King app downloads by letting followers unlock a one cent Whopper—however provided that they went to a McDonald’s location. The marketing campaign was lined all over the world and swept awards at Cannes Lions in 2019.Academy of Movement Image Arts & Sciences and Rakish Leisure “Caption With Intention” (2025) Closed captions hadn’t modified since 1971; they failed to indicate tone, emotion, or speaker id. FCB Chicago’s marketing campaign reworked closed captions to make for a extra immersive expertise that matches inside cinematic language. It gained three Grand Prix at Cannes Lions this yr.MullenLoweStella Artois “Reassuringly Costly” (1982) Stella Artois turned its larger value level right into a constructive with Lowe (which turned a part of MullenLowe). The slogan ran from 1982 to 2007 with cinematic adverts that garnered worldwide acclaim.Monster.com “Once I Develop Up” (1999) Mullen’s Tremendous Bowl advert for Monster.com broke by with dry humor and black-and-white photographs–and helped flip the net jobs board right into a family title. E-Commerce “Don’t Get Mad, Get E-Commerce” (2017)As a substitute of envying or hating the super-wealthy, you would be one in every of them, stated E-Commerce in its long-running marketing campaign by MullenLowe.Persil / Skip / Omo “Dust is Good” (2020)Within the U.Ok., MullenLowe helped the Unilever detergent discover its function by encouraging messy play for childhood improvement. The marketing campaign was multi-award-winning and contributed to Unilever being named Cannes Lions 2024 Inventive Marketer of the Yr.