Independence Day Weekend Affects Viewership

The onset of the three-day Independence Day weekend led to a shortened week for all three morning information reveals for the week of June 30. Nonetheless, NBC Information’ As we speak got here out of it with double-digit positive factors in complete viewers and the Adults 25-54 demo.On the other facet, ABC Information’ Good Morning America was the one broadcast to report declines in each measured classes. Nevertheless, GMA additionally had the best complete viewership.NOTE: Good Morning America and As we speak have been retitled on Wednesday (07/02/25) to GMA-ABC and As we speak-TS. As we speak was additionally retitled on Thursday, (07/03/24) to As we speak-TS. All three morning reveals have been coded as specials on Friday (07/04/25) as a result of 4th of July vacation. These retitled telecasts are excluded from the weekly and season averages. NBC’s weekly averages are based mostly on two days (Monday and Tuesday), whereas ABC’s weekly averages are based mostly on three days (Monday – Wednesday), and CBS’ weekly averages are based mostly on 4 days (Monday – Thursday). In accordance with live-plus-same-day information from Nielsen, GMA averaged 2.602 million complete viewers and 444,000 viewers within the A25-54 demo for the week of June 30. In comparison with the earlier week, ABC Information’ morning present decreased in complete viewers and the demo by -2% and -7%, respectively. its efficiency to the identical week in 2024 (July 1), GMA was down by -1% in complete viewers however up by +1% within the demo. As we speak was the No. 2 morning present in complete viewers and completed in first place within the demo, with 2.534 million and 579,000 viewers, respectively, for the just-concluded week. The printed noticed positive factors of 10% in complete viewers and a +16% improve within the demo in comparison with the earlier week. the way it carried out throughout the identical week in 2024, As we speak was flat in complete viewers however was up by +1% within the demo.CBS Mornings had 1.822 million complete viewers and 297,000 viewers within the A25-54 demo. In comparison with the earlier week, CBS Information’ morning present was flat in complete viewers and up +3% within the demo. Throughout the identical interval in 2024, CBS Mornings skilled a -7% decline in complete viewers and a -17% decline within the demo. ABC NBC CBS • Complete Viewers: 2,602,000 2,534,000   1,822,000 • A25-54: 444,000 579,000   297,000 Supply: The Nielsen Firm, NTI Complete Viewers, Adults 25-54 and Adults 18-49 Stay+SD Present Week (w/o 6/30/25), Earlier Week (w/o 6/23/25) and Yr-In the past Week (w/o 7/1/24). Most Present Information Stream: 2024-2025 Season (9/23/24-7/6/25) and 2023-2024 Season (9/25/23-7/7/24). Starting 8/31/20, nationwide rankings additionally embody Out of Dwelling (OOH) viewing. Averages based mostly on common telecasts.