Inside Profound’s $20M Pitch Deck, Helping Brands Show Up in AI Search

Recent off a $20 million Collection A funding spherical, AI startup Profound’s core product helps manufacturers audit AI search outcomes utilizing sector-specific queries. Within the case of economic operations platform Ramp, Profound requested fintech-related queries to see what sources platforms like Perplexity or ChatGPT floor in response. Profound’s tech confirmed gaps in visibility and content material. To enhance this, Ramp rewrote web site copy, together with focused pages like Accounts Payable Software program for Small Companies. Consequently, Ramp’s visibility in AI-generated solutions within the accounts payable class jumped from 3.2% to 22.2%.“They went from actually being invisible on ChatGPT to being talked about 20% of the time,” mentioned Profound CEO James Cadwallader. Profound’s funding, introduced final week, was led by Kleiner Perkins, with participation from NVentures (NVIDIA’s enterprise arm), Khosla Ventures, Saga VC, South Park Commons, and SV Angel.The corporate, lower than a yr outdated, is at present valued at greater than $100 million—simply 10 months after closing a $3.5 million seed spherical, mentioned Cadwallader. AI is upending how folks seek for data on-line. In accordance with Profound’s funding pitch deck, obtained by ADWEEK, 10% of U.S. web customers now flip to AI search engines like google and yahoo first when looking on-line. Profound goals to assist manufacturers throughout generative promoting, shoppability, and agentic browsers, amongst others.Profound is utilizing the funding to increase its product suite. Latest instruments embody a crawler detector that alerts manufacturers when AI bots go to their web sites, and a Dialog Quantity Explorer that tracks how usually—and in what context—folks question a model or associated matters throughout AI search engines like google and yahoo.“Combining all of that, the following huge step for us is constructing a suggestion system that pulls from all these knowledge sources to create content material strategies,” mentioned Cadwallader. “That was an enormous piece of the $20 million we raised.”Profound is working with over 100 manufacturers, together with Certainly, U.S. Financial institution, and Mejuri, up from 20 final yr, in accordance with Cadwallader.Take a look at the pitch deck beneath.