Intuit Named LA28 Founding Partner, Scores Historic Dome Naming Rights

As a part of the partnership, Intuit will retain naming rights for the Intuit Dome in Inglewood, CA, the place it’s going to host five-on-five Olympic basketball competitions in the course of the 2028 Video games. It has additionally signed a multi-year take care of Crew USA.Phrases of the offers weren’t disclosed. The transfer means Intuit will now be one of many first firms in Olympic historical past to keep up industrial naming rights for a Video games venue. Historically, Olympic arenas go anonymous, or are given generic titles, because the world’s eyes flip to competitors.