Apple clients aren’t thrilled they’re getting an advert from the Apple Pockets app selling the tech large’s Authentic Movie, “F1 the Film.” Throughout social media, iPhone homeowners are complaining that their Pockets app despatched out a push notification providing a $10 low cost at Fandango for anybody shopping for two or extra tickets to the movie.
The characteristic movie, starring Brad Pitt, explores the world of System 1 and was shot at precise Grand Prix races. It additionally showcases the usage of Apple know-how, from the custom-made cameras manufactured from iPhone elements used to movie contained in the vehicles, to the AirPods Max that Pitt’s character, F1 driver Sonny Hayes, sleeps in.
Nevertheless well-received the movie could also be, iPhone customers don’t essentially need their built-in utilities, like their digital pockets, advertising and marketing to them.
“I didn’t pay over $1000 for an iPhone to get marketed at,” complains one Reddit consumer (u/captain42d). One other latest submit, already with dozens of replies, desires to know easy methods to flip off Apple Pay adverts.
Because it seems, there’s a brand new possibility in iOS 26’s beta construct to disable “Affords & Promotions” from Apple Pockets that isn’t out there within the present launch. As an alternative, customers not on the brand new beta construct solely have the choice to disable notifications or to show off seeing card advantages inside Pockets throughout checkout. They’ll’t decide out of gives.
The addition of the brand new management toggle in iOS 26 means that Apple plans to push extra advertising and marketing messages and promotions by means of the Pockets app sooner or later — one thing many iPhone customers gained’t respect.
Apple clients are usually averse to commercials and advertising and marketing efforts pushed to their units with out their consent. Previously, they’ve pushed again at adverts for Apple’s providers of their iOS Settings, for instance. And over 10 years later, persons are nonetheless complaining in regards to the U2 album that mechanically appeared of their iTunes music library.
All these F1 film notifications from Apple is the equal of once they put that U2 album on everybody’s iTunes again within the day nobody requested for. pic.twitter.com/ukNLzwtuFD— John Vezmar (@johnvezmar) June 24, 2025
Recalling that advertising and marketing debacle, one Reddit consumer writes of the brand new Pockets push notification for the F1 movie, “I get Bono flashbacks.”
Apple has been closely selling the F1 movie together with its distribution accomplice, Warner Bros., which has included the launch of a haptic trailer with vibration suggestions. The corporate even kicked off its latest WWDC 2025 keynote this month with a preview of the movie’s motion, with participation from Apple CEO Tim Cook dinner and SVP of Software program Engineering, Craig Federighi, as a race automobile driver.
We reached out to Apple for remark and didn’t instantly hear again.
