July 4th Holiday Weekend Leads to Lower Viewership

That is TVNewser’s primary cable community ranker and cable information report for the week of June 30, 2025.With the July 4th vacation falling on a Friday, robotically making a three-day weekend, the cable information networks naturally turned the largest losers.Fox Information, MSNBC, and CNN all skilled drops in whole viewers and the Adults 25-54 demo as their audience selected to rejoice the vacation as a substitute of partaking with them.Sadly, the lengthy vacation weekend additionally introduced tragic information. Networks devoted lots of time to the flash flood tragedy in central Texas, with the loss of life toll at present standing at over 115 individuals.NETWORKS:In accordance with Nielsen Reside Plus Identical-Day knowledge for the week of June 30, Fox Information averaged 2.398 million whole viewers and 300,000 A25-54 viewers throughout primetime. The community recorded losses of -13% in whole viewers and -14% within the demo in comparison with the week prior (the week starting June 23). Fox Information averaged 1.647 million whole viewers and 225,000 A25-54 viewers in whole day viewing. Based mostly on its common in these measurements from the earlier week, it was down -7% in whole viewers and -3% within the demo.Fox Information remained in first place in whole primetime viewers and the demo amongst all primary cable networks. In whole day, it remained in first place in whole viewers and the whole day demo.MSNBC, in primetime, averaged 741,000 whole viewers and 70,000 viewers within the A25-54 demo for the week that simply concluded. The community was down -18% in whole viewers and -20% within the demo in comparison with its common the week prior throughout primetime. Throughout whole day, MSNBC averaged 489,000 whole viewers and 51,000 demo viewers, representing a decline of -15% in whole viewers and the demo in comparison with the community’s common the week earlier than.Amongst all primary cable networks, MSNBC completed in second place in whole primetime viewers and ranked No. 23 within the demo. Throughout whole day, it remained in second place in whole viewers and completed in sixteenth place within the whole day demo. CNN averaged 526,000 whole primetime viewers and 111,000 A25-54 viewers within the demo throughout primetime for the week of June 30. It was down -14% in whole viewers and -12% within the demo in comparison with the earlier week. In whole day, the community had 403,000 whole viewers and 73,000 viewers within the demo. This resulted in a -11% loss in whole viewers and a -13% loss within the demo throughout this daypart.In relation to all of the cable networks, CNN was in fifth place in whole viewers and was within the No. 7 place within the demo throughout primetime. It completed in fourth place throughout whole day and was sixth within the demo. When these networks’ efficiency throughout the identical interval a yr in the past: Throughout primetime, Fox Information elevated by +17% in whole viewers and 24% within the A25-54 demo. Throughout whole day, the community additionally noticed positive factors of +19% in whole viewers and +29% within the demo. MSNBC was down -19% in whole viewers and -9% within the demo. Throughout whole day, the community was down -14% in whole viewers and -9% within the demo. In primetime, CNN fell by -3% in whole viewers however noticed positive factors of +12% within the demo. Throughout whole day, it was flat in whole viewers and noticed a +7% acquire within the demo. PROGRAMMING:Fox Information had 13 out of the 15 spots of the most-watched cable information exhibits of the week, with The 5 persevering with to paved the way with 3.687 million whole viewers at 5 p.m. ET. MSNBC had two exhibits within the chart with The Final Phrase with Lawrence O’Donnell at 10 p.m. ET within the No. 13 place with 1.169 million whole viewers. The Briefing with Jen Psaki adopted it at 9 p.m. with 1.070 million whole viewers.The 5 was additionally within the No. 1 spot within the Adults 25-54 demo, averaging 418,000 viewers at 5 p.m. ET. Fox Information held 13 out of the 15 high spots within the demo, with CNN’s NewsNight with Abby Phillip at 10 p.m. ET occupying the 14th spot, drawing 143,000 viewers. The ultimate spot belonged to a different CNN present, with Anderson Cooper 360 having 122,000 viewers within the demo.Prime Time Fox Information MSNBC CNN • Complete Viewers: 2,398,000 741,000   526,000 • A25-54: 300,000 70,000   111,000 Complete Day Fox Information MSNBC CNN • Complete Viewers: 1,647,000 489,000   403,000 • A25-54: 225,000 51,000   73,000 Week of 6-30-25 Cable Ranker by Adweek on Scribd