Kantar Centers Leadership in the U.S. to Speed Bet on AI

Kantar, an information agency with a long-standing foothold within the U.Okay., has shifted its middle of energy to the U.S. because it races to develop an AI-driven platform. It hopes to dominate the market analysis business, so shoppers use Kantar as a one-stop-shop as an alternative of counting on a set of knowledge firms.When new world CEO Paul Zwillenberg begins on Sept. 29, he might be based mostly within the U.S., working alongside Americas CEO Jeff Greenspoon, who was appointed simply three weeks in the past. Zwillenberg succeeds former world CEO Chris Jansen, who joined in 2021. It’s the second world management change since Bain Capital acquired a majority stake in Kantar from WPP again in 2019.