Kevin Bacon and Bozoma Saint John Among Headliners for IAB 2026 Summit

The Interactive Promoting Bureau is gearing up for considered one of its most important Annual Management Assembly summits ever. At the moment, the commerce group launched an agenda that includes Kevin Bacon, Nissan U.S. CMO Allyson Witherspoon, creator Remi Bader, and Bozoma Saint John, an entrepreneur, co-host of On Model with Jimmy Fallon, and star of Actual Housewives of Beverly Hills.The agenda, which could be seen in full beneath, displays an period through which know-how, celebrities, influencers, and tradition collide to rework client conduct and the way entrepreneurs and publishers should react to capitalize on these altering habits.“We’ve entered an period the place AI brokers, not simply shoppers, shall be making the selections: not nearly what to purchase, however what messages are worthy of a client’s consideration,” IAB CEO David Cohen informed ADWEEK. “Our trade has invested billions studying tips on how to persuade people. But when we’re trustworthy, we don’t have a very good sense about tips on how to persuade AI but.”The trade, he mentioned, has tailored to algorithmic change earlier than and can have to take action once more, with higher velocity and scale than ever earlier than.And as company-to-consumer interplay turns into much more ephemeral, thanks partly to AI, it’ll change into much more troublesome for manufacturers and publishers to know whether or not their actions are driving outcomes. “This 12 months is about enabling patrons and sellers to transact on shared, accountable requirements—not simply impressions or clicks, however actual enterprise outcomes,” Cohen mentioned.IAB ALM hopes to assist entrepreneurs make sense of that rising complexity. Take a look at the total roster of presenters at IAB ALM 2026 beneath: Kevin Bacon, director, award-winning actor, musician, and philanthropist Zack Kass, international AI advisor Remi Bader, creator Allyson Witherspoon, CMO, Nissan U.S. Bozoma Saint John, award-winning marketer, On Model with Jimmy Fallon co-host, and The Actual Housewives of Beverly Hills star Jamie Auslander, svp of analysis, measurement, and analytics, Infillion Jonathan Halvorson, chief digital and advertising and marketing officer, Kenvue  Jennifer Brown, head of U.S. influencer advertising and marketing and expertise partnerships, SHEIN Keri Degroote, svp gross sales, analysis, and analytics, SiriusXM Media Radhika Duggal, vp, CMO, Main League Soccer Jeremi Gorman, CRO of Fanatics Promoting, Fanatics Jesser, creator and founder, Bucketsquad Marie Lee, CMO, Princess Cruises Keith Lehman, international director, digital commerce advertising and marketing and retail media, Colgate-Palmolive Austin Leonard, gm of DG Media Community, Greenback Basic Abi Subramanian, group vp of loyalty, Walgreens Promoting Group and Owned Asset Monetization, Walgreens Kendall Toole, health teacher, content material creator, life-style entrepreneur, and psychological well being advocate   Gabi Viljoen, vp and head of ecommerce, Nestlé Well being Science U.S. Heidi Zak, cofounder and CEO, ThirdLove