KFC Canada Sets Latest ‘Finger Lickin’ Good’ Ad in a Bridgerton-Era Ball

It’s a Bridgerton-era bacchanalia as fancy lords and women abandon all propriety and dive into dinner with their arms in KFC Canada’s newest marketing campaign.The interval piece, centered on a lavish Regency-style occasion, goes to comically outrageous lengths for example the chain’s traditional “finger lickin’ good” tagline. Impeccably dressed friends swill gravy immediately out of bowls, toss nuggets into one another’s mouths, and assault buckets of drumsticks like rabid animals.The cheeky work, from company of file Braveness, goals to “playfully problem desk manners” whereas “rewriting the foundations of meals promoting,” based on a press launch.The concept behind “Sorry Manners,” a follow-up to 2023’s “Sorry Utensils,” comes from a shopper perception, based on Dhaval Bhatt, the indie company’s chief inventive officer. “KFC just isn’t one thing you nibble politely,” mentioned Bhatt within the launch, calling the inventive a “easy, enjoyable, and contemporary” option to construct on the model’s advertising legacy. The well-known slogan “isn’t actually an apology, it’s a declaration,” he added.Present don’t tellThe marketing campaign intends to be a cinematic clutter-buster that’s “visually fascinating” in addition to entertaining.“We’re not simply reminding folks of what makes KFC irresistible—we’re exhibiting them,” mentioned Katherine Bond-Debicki, chief advertising and chief digital officer, KFC Canada, within the launch.The 90-second hero advert, captured with a number of cameras in collaboration with director of images Ottar Gudnason, was shot in a single day at a centuries-old fortress in Prague. Its forged, initially prim and correct, sit at a luxurious desk flanked by servants. The host has a shock for these have gathered—and from his understanding smirk, he appears to be anticipating the forthcoming meals orgy.   The attendees ship—when the KFC merchandise arrive, all sense of decorum flies out the window, aiming to stoke the craveability issue.“Audiences, having seen a number of interval movies, are conversant in this type of setting—I considered Milos Forman’s Amadeus, so all of us had some fairly high-end standards for the appear and feel,” director Martin Werner of Companions Movie mentioned within the launch. “I aimed to make sure the forged felt numerous and fulfilling to look at, and that every actor delivered compelling and intense performances when it got here to the consuming scenes.”Luxurious setting, outrageous behaviorWerner referred to as the idea “surreal and hilarious,” as “the actors in these environment, powdered wigs, and corsets sat in nice distinction to ravenously devouring the world’s most well-known fried hen with their arms.”The brand new spot falls below the continuing “Unapologetically KFC” banner that pulls on the model’s heritage whereas aiming to provide its inventive a “high-impact, culture-conscious” spin, per the company. “It’s finger lickin’ good” tagline has its roots within the Nineteen Fifties, with the restaurant chain utilizing it persistently in varied world territories over time, excluding a Covid-era pause.“Whether or not the road reveals up in communications or not, its unapologetic spirit has all the time been a core guiding pressure within the work that we’ve carried out for the model,” Bhatt mentioned. Latching onto the recognition of Bridgerton, and different streaming hits like AppleTV+’s The Buccaneers, intends to point out the companions’ “grip on cultural relevance,” per the discharge.“Sorry Manners” will run throughout TV, digital, out of house, and social platforms, as a precursor to extra extensions of “Unapologetically KFC” work later this yr. It joins a lineup of name work from the company that features a 2023 viral marketing campaign the place KFC trolled McDonald’s throughout its Rooster Massive Mac rollout.