For advertisers, retail media’s largest promoting level is the client information to get advertisements in entrance of the precise folks and decide whether or not an advert led to gross sales.By demand-side platforms like The Commerce Desk, advertisers can use that information to focus on consumers from retailers like Walmart, Albertsons, Finest Purchase, and Instacart. The Commerce Desk is the biggest unbiased DSP that advertisers use to purchase digital advertisements. In response to a leaked doc considered by ADWEEK, The Commerce Desk works with 49 retailers on this capability, together with 24 in North America, 15 in Europe, the Center East and Africa, and 10 in Asia-Pacific.
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