Let’s be sincere: look e book images isn’t glamorous. It gained’t get you a Vogue cowl or a viral marketing campaign, however it can get you paid. Repeatedly. Reliably. And in the event you’re sensible about it, it may possibly develop into some of the constant and profitable earnings streams in your images enterprise.
After I owned an enormous images studio in Los Angeles, I noticed consumer after consumer reserving my studio. I would see the photographers create probably the most uninspiring lighting, and it puzzled me. How did they e book that many roles? It is easy. It isn’t in regards to the {photograph}—it is in regards to the clothes they’re pushing to shops, on-line websites, and patrons the world over. That is why I re-created the Banana Republic marketing campaign within the studio. When you be taught this lighting that I exhibit within the video, you have to be in your approach to profitability moderately rapidly!
Look Ebook Pictures is Worthwhile
Style manufacturers want look books each single season: winter, spring, summer season, fall. And once you nail the primary one, odds are they’ll name you again for the subsequent three due to continuity with the model and since you are simple to work with. That’s the magic. For the look e book business, they don’t seem to be in search of one thing out of Vogue journal. Fairly actually, they need JCPenney-level lighting in a contemporary manner.
The lighting needs to be clear, minimal, and flattering. Not inventive. Not artsy. Not dramatic. This isn’t the time to “present your vary.” That is the time to showcase garments. You’re making a instrument that helps a model promote. Which means tender shadows, even publicity, and no moody distractions that cover the garment’s particulars.
Let’s discuss a lighting setup that will get you 85% of the way in which there each time. That is my 85% rule, and it is what I train any of my college students. You do not need to copy somebody’s model 100%. You might be impressed as much as 85%, and the final 15% is your magic. Even with the boring look e book images lighting, you’ll be able to herald your individual model. The video reveals you the way to do this.
Whenever you get it proper, you’ll see it: your consumer’s clothes all of the sudden appear to be they belong in a Banana Republic marketing campaign.
Style manufacturers aren’t in search of lighting experiments. They’re in search of consistency, readability, and confidence. They need to flip by way of a glance e book and instantly perceive how a garment seems, strikes, and matches.
In case your pictures really feel editorial or overly stylized, they’ll’t make buying choices. Easy lighting builds belief, and it screams “I do know what I’m doing.” And belief results in repeat work—particularly in trend, the place campaigns roll out a number of occasions a 12 months.
Grasp this setup. Tweak it barely for every model. Learn to maintain the lighting impartial however lovely. You don’t have to reinvent the wheel each time. You want to be the individual they name each time. Watch the video to get a play-by-play of this Banana Republic–model shoot.
