LinkedIn noticed a 14% rise in EU customers within the first half of 2025, whereas it’s additionally seen regular will increase in person stories of misinformation and hate speech, as extra individuals come to interact on the platform.
That’s in response to LinkedIn’s newest EU DSA disclosure report, which outlines all of its moderation and enforcement efforts, in addition to complete customers within the EU area. You may try LinkedIn’s full itemizing of DSA stories right here, however on this submit, we’ll check out the most recent numbers.
First off, on energetic customers. Within the first half of 2025, LinkedIn stories that it had 54.7m logged in month-to-month energetic European customers, in addition to 213m logged out visits.
Since March 2024, LinkedIn has seen the largest relative viewers will increase, based mostly on energetic person counts, in Slovenia (+100%), Lithuania (+50%) and Czechia (+33%), whereas in its greatest EU person markets, it’s seen a median of 10% MAU development, utilizing its logged in person stats.
What’s most fascinating about this information, nonetheless, is that we will additionally examine this to LinkedIn’s complete member information, which it stories to showcase its development.
In keeping with this chart, LinkedIn now has greater than 160 million members in Europe, but its precise utilization stats present that solely 54.7 million of them are logging in month-to-month. Which implies that LinkedIn’s common utilization, based mostly on these numbers, is round 36%.
Assuming that’s the identical type of common engagement that it’s seeing in all areas, that might peg LinkedIn’s energetic logged-in utilization at round 432 million MAU, which is considerably totally different to the 1.2 billion member stat that it prefers to report.
However that might be a greater indicator of precise general utilization and engagement, although LinkedIn has additionally reported “report ranges” of engagement each quarter since 2018. So possibly extra engagement, however utilizing its EU efficiency information as an indicative measure, LinkedIn’s energetic person depend is extra possible round 432 million or so.
That’s to not play down LinkedIn’s development, as it’s nonetheless seeing double-digit energetic person will increase in most markets. However it’s price breaking down what LinkedIn’s reported numbers truly characterize in actual interplay and utilization.
When it comes to moderation workers, LinkedIn continues so as to add extra moderators, and is now as much as 1,757 workers globally. That’s a rise of 52% since March 2024, so whereas LinkedIn is trying to combine AI into each facet of the app, it’s nonetheless counting on people to handle person stories and enforcement.
When it comes to particular violations, LinkedIn noticed a 25% enhance in person stories of misinformation within the first half of this 12 months (versus final report), whereas it’s additionally seen a 12% enhance in stories of hate speech. On condition that extra individuals are utilizing the app, this is sensible, however these are noteworthy will increase in person issues.
Apparently, LinkedIn has solely reported an 11% enhance in stories of faux accounts within the app year-over-year amongst EU members. That’s fascinating as a result of many LinkedIn customers have raised issues concerning the rise of faux engagement within the app, although a lot of these issues relate to synthetic engagement, through engagement pods, and never essentially faux customers.
Additionally price noting: LinkedIn’s EU members have reported many extra instances of harassment, with a 33% enhance in person stories year-over-year.
Some fascinating information on LinkedIn’s relative efficiency, and the way it’s rising in EU utilization. And on condition that LinkedIn not often shares any precise person information, it does present some fascinating context on its precise development, and the way it’s performing because it sees extra person engagement.
You may try all of LinkedIn’s DSA stories right here.
