LinkedIn has launched a brand new set of Member Publish Analytics APIs, which is able to allow third occasion social media administration platforms to combine extra LinkedIn publish efficiency information, as a way to make it simpler to handle your LinkedIn technique.
So now, you’ll be capable to entry extra info in your LinkedIn content material, together with video efficiency, and examine that to different platforms all in-stream.
As defined by LinkedIn:
“As of at the moment, we’re launching numerous new Member Analytics APIs. They may can help you observe your LinkedIn profile and publish analytics throughout the dashboards of your favourite third-party social media administration instruments. Issues like follower insights, publish efficiency numbers, and video analytics.”
Video analytics is the massive one, with video content material on the rise within the app. General video watch time on LinkedIn rose 36% year-over-year in 2024, whereas movies are 20x extra prone to be shared within the app. Video content material additionally generates 1.4x extra engagement than different publish varieties.
Having extra video efficiency information obtainable will make it simpler to handle your content material streams, and make sure that you’re maximizing your creation efforts.
To be clear, LinkedIn Firm Pages have had entry to expanded information insights through its Advertising APIs for a while, however now, particular person consumer accounts may also be capable to entry extra in-depth efficiency information in exterior apps.
So it’s targeted on particular person creators, and enhancing your private efficiency, versus firm methods.
LinkedIn additionally added further metrics for customers again in Might, together with profile viewers from a publish, followers gained from a publish, and Premium customized button clicks.
Together, these new insights will present extra methods for customers to construct their LinkedIn technique, and align with key engagement traits and shifts to maximise their presence.
LinkedIn says that the brand new information factors shall be accessible in the entire main social media administration platforms, together with Hootsuite, Buffer, Sprinklr, Metricool, Oktopost, Zoho, mLabs, SocialPilot, Later, Publer, and Vista Social.
