Should you’re seeking to maximize your B2B advertising and marketing success, you must set up belief together with your goal consumers, and showcase model credibility together with your content material.
So how do you try this?
That is the main focus of LinkedIn’s newest B2B Advertising Benchmark report, which includes responses from 1,500 B2B advertising and marketing leaders to dig deeper into the important thing codecs and approaches which might be working for them proper now.
You possibly can obtain the complete 28-page report right here, however on this submit, we’ll check out a number of the key notes.
First off, as famous, the info reveals that 94% of entrepreneurs agree that constructing belief is essential to B2B success.
So what’s the best option to construct belief?
LinkedIn says that video content material is the main format for enhancing belief and connection.
As you’ll be able to see, short-form video, particularly, has change into a key trust-building component, whereas model storytelling and testimonials additionally play an essential function.
Which is mirrored in LinkedIn’s utilization information, the place video consumption has elevated 36% year-over-year, with short-form video creation rising at twice the speed of different submit codecs. Video posts are additionally now shared 20x greater than some other content material kind within the app.
So it is sensible that LinkedIn’s seeing extra curiosity in short-form video, and why B2B entrepreneurs are then producing higher outcomes with the format. Whether or not that’s by way of pure reputation or algorithmic amplification, I don’t know, however both method, on LinkedIn, short-form video must be a part of your content material combine.
Creator partnerships also can assist to reinforce model belief, and LinkedIn gives an summary of the highest issues for such:
The report explores all of those components intimately, with a heap of engagement information and utilization stats to help the findings of the report.
LinkedIn additionally gives a abstract of the important thing notes, and how one can motion the following tips in your technique:
These are some good notes, which undoubtedly relate to broader LinkedIn content material developments, and align with the platform’s rising deal with video content material.
Which is why, once more, try to be seeking to make the most of video on LinkedIn if you wish to increase your in-app presence.
You possibly can obtain LinkedIn’s full B2B Advertising Benchmark Report right here.
