When you’re not posting video on LinkedIn, you’re doubtless lacking out on a major alternative.
Certainly, LinkedIn lately reported that video watch time rose 36% year-over-year in 2024, with short-form video creation rising at twice the speed of different publish codecs, whereas video posts are shared 20x greater than some other content material sort.
Yeah, these are some fairly compelling stats, and if you wish to maximize your video efforts within the app, LinkedIn has printed a brand new information that can assist you with simply that.
LinkedIn’s 11-page “Artwork and Science of Video Storytelling” report relies on evaluation of over 13,000 B2B video advertisements, to be able to establish the important thing inventive parts that persistently result in larger engagement.
As per LinkedIn:
“What we discovered was the perfect performing movies didn’t essentially have essentially the most spectacular manufacturing budgets, however they had been essentially the most creatively intentional, emotionally grounded, and culturally in tune.”
The report features a heap of stats on LinkedIn video engagement, together with total interplay, and the challenges dealing with creators:
The info highlights 5 key rules that drive LinkedIn video engagement, and must be factored into your planning:
The report breaks down every of those parts intimately, explaining the important thing elements behind every:
Every contains extra stats on video engagement, in addition to hyperlinks to related case research and additional data about LinkedIn’s video choices:
There’s a heap to absorb right here, and if you’re desirous about posting video on LinkedIn as a part of your content material technique, it’s positively value downloading the report, and studying by means of the assorted concerns.
And whereas the primary focus is on advertisements, the identical rules apply to natural video posts, with relative engagement throughout each set to observe related rules in viewership.
Positively value contemplating to your broader content material technique.
You possibly can obtain LinkedIn’s “Artwork and Science of Video Storytelling” report right here.
