Liquid Death Secures a National Ad in Super Bowl 60 Lineup

Liquid Loss of life is in for Tremendous Bowl 60. A model spokesperson has confirmed to ADWEEK that it’s going to air its second nationwide Large Sport advert in Feb. 2026 through the first half of NBC broadcast.The renegade canned water model—with a rising lineup that now serves iced tea, glowing, and nonetheless water varieties—purchased its first nationwide Tremendous Bowl advert on Fox final yr. Its debut 30-second spot, “Protected For Work,” aired through the first half of Tremendous Bowl 59. The artistic, from director Mike Bernstein, the startup’s in-house artistic group, and its Loss of life Machine manufacturing arm, prompt it was okay to drink at work, so long as it was Liquid Loss of life within the can.The model had no additional particulars to share on how lengthy its 2026 Tremendous Bowl advert will probably be.Tremendous Bowl 60 advertisements are already offered out, with Large Sport commercials bringing in greater than $8 million for 30 seconds for broadcaster NBCUniversal.BuzzBall proprietor Sazerac is about to make its debut this yr, together with GrubHub. Grooming firm Manscaped can be reported to be mulling a premiere, fielding pitches from companies and its in-house group as a part of an ongoing artistic evaluation.Sustain with the ins, the outs, and all the opposite Tremendous Bowl advert information in ADWEEK’s tracker beneath.