L’Oréal and Channel 4 Win Cannes Lions Film Grand Prix

L’Oréal Paris and British broadcaster Channel 4 every received a Movie Grand Prix at Cannes Lions 2025.Movie Lions, the pageant’s oldest class, usually awards two Grand Prix.L’Oréal Paris and McCann Paris received for his or her 18-minute documentary, “The Last Copy of Ilon Specht.” The movie informed the story of Ilon Specht, the copywriter who coined L’Oréal’s iconic tagline, “As a result of I’m Value It.” Specht died in 2024 at age 81. “The filmmaking is beautiful, it attracts you in,” mentioned Kate Stanners, Movie jury president and chairman and world chief artistic officer of Saatchi & Saatchi. “It made me really feel very in a different way about L’Oréal.” The second Movie Grand Prix went to Channel 4 for its Paris 2024 Paralympics advert, “Contemplating What?”, created by in-house company 4Creative. The movie turned the lens on viewers to problem stereotypes of Paralympians and disabled individuals. It was notable for its craft and experimental strategies, in addition to dropping the time period “superhumans” which had been a part of Channel 4’s Paralympics marketing campaign since 2012, to progress the dialog about incapacity. “Contemplating What?” adopted three chapters of Channel 4’s Paralympics marketing campaign, which started when the broadcaster turned a associate of the Paralympics in 2012. All three of Channel 4’s earlier Paralympics movies additionally received Grand Prix at Cannes Lions. “[Channel 4] has gone on to actually shift the dialog [about disability], and their work has matched that,” Stanners mentioned. Observe all of the Cannes Lions Grand Prix winners right here.