Each seat in Copenhagen’s Bella Middle was full as Anton Osika, the co-founder of the vibe coding app Lovable, took the stage at this yr’s TechBBQ convention.
Lovable focuses on serving to folks construct apps and web sites, particularly folks with no coding expertise. It’s one of many standouts within the standard AI class referred to as vibe-coding, which lets customers information AI fashions as they produce code, web sites, or complete functions.
It’s been a beautiful proposition for customers: In simply eight months, the Swedish firm mentioned it surpassed $100 million in ARR and raised a $200 million Collection A at a $1.8 billion valuation – making it Europe’s fastest-growing unicorn. The Monetary Occasions reported that buyers are already hoping to launch a Collection B, providing offers that will worth the corporate at $4 billion. To this point, there’s no indication that Lovable is .
Talking to TechCrunch, Osika laid out a imaginative and prescient for Lovable as the very best place to construct software program merchandise: a platform that may take customers, founders, particularly, by all of the levels of product growth. to allow them to construct AI-native firms extra simply.
“Should you’re operating a enterprise, there are plenty of stuff you need to arrange, like funds, understanding your customers, and sooner or later, possibly even like ‘I want to include my firm,’” he mentioned. “I would like Lovable to assist with all this stuff.”
In late June, Lovable launched an agent to assist customers learn information, debug errors, search the net, generate photographs, and find information – a primary step in making good on that imaginative and prescient.
Lovable now has greater than 2.3 million energetic customers, 180,000 of that are paying subscribers. Osika mentioned the corporate selected its pricing just by deciding what would assist the corporate cowl its personal prices. His favourite Lovable use instances embody a marketer constructing a gross sales coaching platform and an engineer operating a number of small companies on the platform.
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“Previously, you would create a very nice first draft utilizing Lovable. Now, you may construct a full product and it’s way more like working with an actual developer,” he mentioned.
AI-generated code has been criticized as overly brittle – higher fitted to demos than completed merchandise – however Osika says he’s not involved. All code must be reviewed earlier than it’s revealed, the CEO advised us, “whether or not it’s AI or human-generated.”
Proper now, Lovable operates on different foundational fashions, together with Anthropic’s Claude and OpenAI’s GPT-5. There’s some pressure to that relationship, as Anthropic and OpenAI each function their very own product-development companies: Claude Code and Codex, respectively. These methods aren’t precisely the identical as Lovable, nevertheless it’s simple to think about both mannequin firm making an attempt to steal Lovable’s customers with a strategic product shift.
To this point, Osika doesn’t appear anxious. He advised TechCrunch that Lovable is just centered on constructing the very best product and is in a position to do this by leveraging all of the various kinds of AI mannequin suppliers, whereas suppliers want to stay to their very own fashions.
“That places us in a greater place than them,” he continued, later including that tapping into quite a few basis fashions offers its customers “unmatched capabilities,” whereas additionally giving the corporate the flexibleness to develop quickly with out carrying the burden of duplicative infrastructure.
“The scope of what you may obtain is continually increasing,” he continued. To beat the competitors, he says the group focuses on three issues: the way to stay quick and safe whereas offering a simple consumer expertise.
“If we proceed to do this, we’re going to construct extra belief with our clients than anybody else,” he mentioned. “Easy as that.”
It’s just one month since Figma, certainly one of Lovable’s friends within the app-design house, launched its blockbuster IPO, reaching a $19.3 billion market cap on its opening day. When requested about Figma, Osika merely mentioned the corporate remains to be centered on making the very best product for its customers.
“So long as we’re listening to our customers and giving them what they want, that’s all that issues,” he mentioned.
Already, Lovable is deeply tied to the Swedish tech market. Osika grew up in Stockholm and based the corporate there. The corporate’s checklist of buyers, in line with Pitchbook, embody a listing of prime European companies and angel buyers, like Stefan Lindeberg (Swedish, Nordic Sport Ventures); Fredrik Hjelm (Swedish, founding father of Guestit), Greens Ventures (Nordic), Hummingbird Ventures (London); 20VC (London, based by Harry Stebbings who launched Venture Europe to funnel extra investments into the ecosystem).
Revolut CEO Nik Storonsky, who is predicated in Europe, can be an angel investor within the firm, as is Swedish founder Sebastian Siemiatkowski, whose firm Klarna can be a consumer of Lovable. Different well-known purchasers embody HubSpot and Photoroom.
Throughout the convention, buyers and founders lamented what the corporate staying in Europe means for the, particularly, Nordic, startup ecosystem.
“The success of Lovable and different European AI unicorns is successful for all of Europe,” Shamillah Bankiya, a principal on the UK’s Daybreak Capital, advised TechCrunch. Although not an investor, her agency has adopted Osika as a founder for some time and has invested in different AI firms by Daybreak.
“Past the rapid impression of the hundreds of Europeans employed by these firms, the higher impact is cultural,” she continued. “It raises the bar for what bold founders throughout the continent can dream of and obtain.”
Osika mentioned Lovable plans to remain nestled in Europe, although it does have a group in Los Angeles. Many European tech firms finally discover themselves migrating to the States for extra capital and entry to alternatives – however Osika doesn’t see Lovable as certainly one of them, for now.
Within the wake of Lovable’s success, Osika has began to put money into these founders himself. Dennis Inexperienced-Lieber’s Danish client intelligence firm, Propane.ai, simply acquired an funding from Osika as a part of its $1.2 million seed spherical. Inexperienced-Lieber mentioned that Lovable proves what many within the Nordic scene already really feel: They, too, have world-class expertise and may play on the worldwide stage.
“Sure, we’ve had giants like Zendesk, Unity, Klarna, and Spotify over the previous decade, however what Lovable reveals is that with small groups, a worldwide mindset, and relentless effort, you may nonetheless construct a category-defining firm,” he continued. “As a founder, I can say it’s lit a fireplace in our ecosystem to see this occur proper right here at dwelling.”
