Luma AI Ray3 – Reasoning Video Model With 10-, 12-, and 16-Bit HDR, in Adobe Firefly

Final week, Luma AI launched Ray3, a generative video mannequin positioned as a artistic companion that may “motive” by way of prompts and ship native HDR video in ACES2065-1 EXR throughout 10-, 12-, and 16-bit codecs. The mannequin is reside on Luma’s Dream Machine and inside Adobe’s Firefly app, concentrating on filmmakers, advertisers, and recreation builders who want production-grade outputs. Let’s dive into Luma AI Ray3. Ray3 strikes past one-shot immediate interpretation by evaluating its personal outputs and refining outcomes throughout era. Luma frames this as a shift from slot-machine-style randomness to instruction following and temporal coherence that retains characters, movement, and physics constant over time.What’s new in Luma AI Ray3Ray3 introduces a multimodal reasoning system designed for artistic duties. The mannequin can plan scenes, comply with annotated instructions, and decide whether or not its outcomes match person intent, which helps preserve narrative continuity and bodily plausibility throughout pictures.  On the format degree, Ray3 is the primary mannequin that generates video as true HDR in skilled ACES2065-1 EXR, supporting 10-, 12-, and 16-bit pipelines generally utilized in high-end ending. Luma provides native 1080p era and a neural upscaler to 4K to fulfill broadcast and studio necessities.  Native HDR and pipeline readinessBecause Ray3 writes on to ACES2065-1 EXR at as much as 16-bit precision, colorists achieve entry to deeper spotlight and shadow element, plus strong round-tripping by way of grading and VFX. Luma additionally notes that SDR materials, whether or not camera-captured or AI-generated, may be transformed into generative HDR for expanded grading latitude.  Draft mode and artistic controlsA new Draft Mode accelerates ideation by producing check movies as much as 10× quicker, then preserving id, movement, and composition when selling drafts to remaining high-quality renders. Ray3 additionally brings upgraded artistic instruments: Picture-to-Video animation, Keyframes for timing and transitions, Prolong to elongate takes, and Loop for seamless repeats.  CNET studies sensible timings throughout testing: draft pictures can render in roughly 20 seconds, with upscale to high-fidelity outputs taking about 2 to five minutes.Ray3 from Luma AI is the primary generative video mannequin you possibly can “motive” with. Picture credit score: Luma AIAdobe Firefly integration of Luma AI Ray3Adobe is the primary companion to ship Ray3 exterior of Luma AI’s Dream Machine. Ray3 seems in Firefly’s Video module and Firefly Boards, with content material syncing to Artistic Cloud for ending in Premiere Professional. Adobe says all Firefly generations carry Content material Credentials, and belongings created in Firefly will not be used to coach generative fashions. As a launch provide, paid Firefly and Artistic Cloud Professional prospects get limitless Ray3 generations for the primary 14 days.Early companions and goal usersBeyond unbiased creators and studios, launch companions embody Dentsu Digital in Japan and HUMAIN Create within the MENA area, plus companies like Monks, Galeria, and Strawberry Frog, indicating a push into scaled promoting and branded content material.  Business scepticism and filmmaker adaptationDespite the technical progress, fairly understandably many trade professionals stay skeptical about generative AI video. Issues vary from originality and copyright inquiries to the potential erosion of conventional craft. As we proceed to report about AI improvements which can be already affecting our craft, members of the CineD viewers have additionally voiced reservations concerning the authenticity and cinematic worth of AI-driven imagery. But, with platforms like Adobe Firefly now integrating fashions akin to Ray3 into on a regular basis artistic instruments, it’s more and more clear that skilled filmmakers might want to familiarize themselves with these programs. Understanding tips on how to leverage or critically assess AI video is turning into a vital a part of staying related in a quickly shifting manufacturing panorama.Availability of Luma AI Ray3Luma AI Ray3 is on the market now on Luma’s Dream Machine platform and inside Adobe Firefly. Adobe notes that, for the primary two weeks from September 18, 2025, Ray3 entry is restricted to Firefly and Dream Machine.  Ray3’s mixture of reasoning, ACES EXR HDR, and Adobe integration factors to a extra controllable, pipeline-ready period for AI video. Will it grow to be a go-to preproduction and ending instrument on real-world units, or stay a speedy idea engine – how do you intend to check it?