Magid Adds New Exec Role to Court Agencies

Minneapolis-based analysis and consultancy agency Magid is courting companies with a brand new govt rent: Alec Bardzik joins the agency as senior vp of brand name and company technique, a newly created position aimed toward increasing its presence on Madison Avenue.Launched in 1957 with roots in native TV, Magid has grown right into a client insights agency offering market analysis and information to retail, leisure, journey, and CPG manufacturers. Its shoppers embrace Amazon, Planet Health, Vacation Inn, Campbell’s, Hershey’s, Dr Pepper, Mastercard, and Greatest Purchase.Now, Magid sees companies as a key development space for its future, with potential “multi-million greenback upside,” mentioned chief advertising and marketing officer John Rood.“The strain is on for companies to ship each breakthrough inventive and measurable outcomes for his or her shoppers’ companies,” Bardzik instructed ADWEEK. Bardzik joins from BarkleyOKRP, the place he was senior vp of strategic intelligence. He has additionally held senior technique roles at The Fantastic Firm and labored in Deloitte’s technique and operations consulting observe, with a deal with client packaged items and agribusiness.In his new position, he’ll assist Magid’s company shoppers faucet into what the agency calls its “EmotionalDNA” information set, which captures insights from greater than 1 million respondents on client feelings, motivations, and behaviors on an ongoing foundation. Companies can use this information to speed up briefs, sharpen technique, and optimize workflows. Magid additionally provides AI-powered instruments that assist companies work extra effectively. As an example, Collaborator Technique generates advertising and marketing technique briefs in minutes, and Collaborator Writer creates on-brand, long-form content material.“We make the digestion of intelligence inputs and translation to a quick that truly will get groups within the path they want go from weeks or days to minutes,” Bardzik mentioned.He added: “We see this because the make or break of every day company life—we wish to make difficult and rewarding the norm and tedious and inefficient a relic.”Magid’s push into the company house builds on its almost decade-long partnership with Horizon Media, which makes use of the agency’s EmotionalDNA information set to tell consumer campaigns.“We’re actually happy with our partnership with Horizon, which may serve its clientele with extra intel and assist them make higher choices, particularly in the case of class competitors and which companions to search out,” Rood mentioned.Bardzik added that companies at present are anticipating instruments that assist them streamline workflows with out impeding their creativity. “We not often communicate to an company that isn’t looking for a option to speed up and strengthen the briefing course of throughout their shoppers, extra totally put AI to work, and never get within the methods of their technique and artistic groups,” he mentioned.