A staggering 95% of generative AI pilots at corporations are failing, in accordance with a current report revealed by MIT’s NANDA initiative. However somewhat than giving up on the expertise altogether, probably the most superior organizations are experimenting with agentic AI methods that may be taught and be supervised.
That’s the place Maisa AI is available in. The year-old startup has constructed its total strategy across the premise that enterprise automation requires accountable AI brokers, not opaque black bins. With a brand new, $25 million seed spherical led by European VC agency Creandum, it has now launched Maisa Studio, a model-agnostic self-serve platform that helps customers deploy digital employees that may be skilled with pure language.
Whereas that may sound acquainted — paying homage to so-called vibe coding platforms like Cursor and the Creandum-backed Lovable — Maisa argues that its strategy is essentially totally different. “As an alternative of utilizing AI to construct the responses, we use AI to construct the method that must be executed to get to the response — what we name ‘chain-of-work,” Maisa CEO David Villalón advised TechCrunch.
The principal architect behind this course of is Maisa’s co-founder and Chief Scientific Officer, Manuel Romero, who had beforehand labored with Villalón at Spanish AI startup Clibrain. In 2024, the duo teamed as much as construct an answer to hallucinations after seeing firsthand that “you would not depend on AI,” Villalón mentioned.
The pair isn’t skeptical about AI, however they suppose it received’t be possible for people to evaluate “three months of labor completed in 5 minutes.” To handle this, Maisa employs a system referred to as HALP, standing for Human-Augmented LLM Processing. This tradition technique works like college students on the blackboard — it asks customers about their wants whereas the digital employees define every step they may observe.
Picture Credit:Maisa AI
The startup additionally developed the Data Processing Unit (KPU), a deterministic system designed to restrict hallucinations. Whereas Maisa began out from this technical problem somewhat than a use case, it quickly discovered that its guess on trustworthiness and accountability resonated with corporations hoping to use AI to vital duties. As an illustration, shoppers that at present use Maisa in manufacturing embody a big financial institution, in addition to corporations within the automobile manufacturing and vitality sectors.
By serving these enterprise shoppers, Maisa hopes to place itself as a extra superior type of robotic course of automation (RPA) that unlocks productiveness features with out requiring corporations to depend on inflexible predefined guidelines or intensive handbook programming. To satisfy their wants, the startup additionally gives them both deployment in its safe cloud or via on-premise deployment.
Techcrunch occasion
San Francisco
|
October 27-29, 2025
This enterprise-first strategy means Maisa’s buyer base remains to be very small in comparison with the thousands and thousands flocking to freemium vibe-coding platforms. However as these platforms at the moment are exploring find out how to win enterprise prospects, Maisa is shifting in the other way with Maisa Studio, which is designed to develop its buyer funnel and ease adoption.
The startup additionally plans to broaden with current prospects which have operations in a number of international locations. With twin headquarters in Valencia and San Francisco, Maisa itself already has a foothold within the U.S., as mirrored in its cap desk; its $5 million pre-seed spherical final December was led by the San Francisco-based enterprise companies NFX and Village World.
As well as, TechCrunch discovered solely that U.S. agency Forgepoint Capital Worldwide participated on this new spherical through its European three way partnership with Spanish financial institution Banco Santander, highlighting its attraction for regulated sectors.
Specializing in advanced use instances demanding accountability from non-technical customers may very well be a differentiator for Maisa, whose opponents embody CrewAI and plenty of different AI-powered, business-focused workflow automation merchandise. In a LinkedIn publish, Villalón highlighted this “AI framework gold rush,” warning that the “fast begin” turns into a protracted nightmare once you want reliability, auditability, or the flexibility to repair what went flawed.”
Doubling down on its purpose to assist AI scale, Maisa plans to make use of its funding to develop from 35 to as many as 65 folks by the primary quarter of 2026 with a view to meet demand. Beginning within the final quarter of this 12 months, the startup anticipates fast development because it begins serving its ready record. “We’re going to present the market that there’s a firm that’s delivering what has been promised, and that it’s working,” Villalón mentioned.
