Manscaped Confirms It Will Air Its First Super Bowl Ad

Males’s grooming model Manscaped will air a business throughout Tremendous Bowl LX, the corporate confirmed to ADWEEK, marking its first look within the Large Recreation and its largest nationwide advertising and marketing effort thus far.“We’re shifting ahead with a Tremendous Bowl spot, although the precise airing time remains to be being finalized,” mentioned communication director Christina Wright. The corporate is working with ADWEEK’s 2024 Small Company of the Yr High quality Meats to create the spot, in response to Wright. The 2 events have “a common idea” for the advert however are nonetheless ironing out closing particulars, together with when the spot will run. The affirmation follows earlier reporting from ADWEEK in October that Manscaped had launched a inventive overview and was weighing whether or not to take the leap into the Tremendous Bowl. On the time, the corporate was fielding pitches from each exterior companies and its inside crew.Based in 2016, Manscaped rose to prominence with its signature body-hair trimmer earlier than increasing into grooming and way of life merchandise. The model has constructed its identification round irreverent, tongue-in-cheek advertising and marketing, most not too long ago with its marketing campaign “The Boys,” developed with Pereira O’Dell, which used visible metaphor and wry humor to handle the perils of “untamed” hair. Pete Davidson, a longtime Manscaped associate, additionally appeared within the marketing campaign.Whereas grooming manufacturers together with Gillette and Dr. Squatch have discovered Tremendous Bowl audiences receptive lately, Manscaped’s debut on the nationwide stage alerts a brand new stage of ambition. Artistic particulars stay beneath wraps, however the firm is positioning the purchase as a significant second in its evolution.