Manscaped Launches Creative Review for First Super Bowl Ad

Males’s grooming firm Manscaped has launched a inventive assessment because it considers operating its first Tremendous Bowl advert, in keeping with two individuals acquainted with the method.A spokesperson for the corporate confirmed that it’s accepting pitches for a spot to run throughout Tremendous Bowl LX, however has not but finalized its participation within the sport.Manscaped is fielding pitches from each exterior businesses and its inner inventive crew, in keeping with the 2 individuals.The corporate, launched in 2016, began out promoting only one product—a physique hair trimmer for males—however now affords an array of way of life and grooming merchandise. It has navigated the fragile matter of its enterprise by leaning into irreverent humor in its advertising and marketing. Final March, in a collaboration with the inventive company Pereira O’Dell, the corporate unveiled a marketing campaign known as The Boys.  The inventive used a visible metaphor—a person, and beneath his waist, two hirsute heads—for instance the frustrations created by untamed hair. Pete Davidson, a Manscaped model accomplice, joined in on the wry spot. The idea aligned with the broader tongue-in-cheek strategy that Manscaped has used to advertise its merchandise with out overstepping the bounds of propriety. The Tremendous Bowl, with its constant attraction to a male viewers, has regularly featured adverts from grooming and hygiene corporations, comparable to Gillette and Dr. Squatch. Manscaped has run nationwide campaigns earlier than, however this might mark its greatest advertising and marketing push but.