Mark Read Lands First Post-WPP Role as Kantar Media Chairman

Mark Learn has landed his subsequent function after stepping down as CEO of WPP: Chairman of the newly fashioned board of administrators at Kantar Media.It’s his first submit since ending a 30-year run at WPP, which included seven years as CEO, in addition to management roles at Wunderman and WPP Digital. His transfer to Kantar comes lower than three months after Cindy Rose was put in as WPP’s new CEO in September, although he’s set to remain on as an advisor to the holding firm by way of the tip of the 12 months.In a press release, Learn mentioned he was trying ahead to becoming a member of Kantar in its mission to carry “higher readability to the media ecosystem at a time when viewers habits is altering extra quickly than ever.”“Kantar Media serves a singular and important function within the media ecosystem: serving to advertisers, companies, media homeowners, and platforms perceive how persons are consuming media and the way finest to direct their media investments,” he mentioned. Patrick Béhar, CEO of Kantar Media, famous Learn’s mixture of “deep strategic pondering” and “sensible expertise in transformation, information, and AI,” as key to his choice. “Most significantly, he shares our ambition to rework the trade by bringing readability to a posh panorama,” he mentioned in a press release.The appointment comes after Kantar Media was bought by Kantar Group and Bain Capital to H.I.G. Capital for a reported $ 1 billion in August, main it to kind its first absolutely unbiased board. “Mark’s appointment underscores our dedication to backing Kantar Media with distinctive management,” Nishant Nayyar, managing director at H.I.G., mentioned in a press release. “His deep trade data and confirmed monitor file in driving transformation and innovation shall be invaluable as Patrick and his workforce take the corporate into its subsequent section of development.”