Mars Wrigley’s Neil Reynolds on Building Global Digital Commerce From the Ground Up

On this episode of Courageous Commerce, recorded stay at Shoptalk, host Sarah Hofstetter sits down with Neil Reynolds, international chief buyer and digital commerce officer at Mars Wrigley. With expertise main throughout each developed and rising markets, Neil shares what it takes to modernize digital commerce and retail partnerships at international scale.He breaks down how Mars Wrigley is investing in omnichannel foundations, aligning groups throughout capabilities, and collaborating extra strategically with retailers around the globe.  From constructing fit-for-purpose capabilities to navigating inside complexity, Neil affords a sensible lens on what transformation actually seems to be like past the buzzwords.This dialog additionally explores why buyer groups must suppose like development entrepreneurs, and the way courageous management means understanding when to decelerate, simplify, and begin with the fundamentals.Key takeaways:Transformation is a functionality, not a marketing campaign. Actual change occurs by way of cross-functional alignment, native funding, and relentless buyer focus.Retail collaboration should evolve. Neil shares how Mars Wrigley is rethinking retailer partnerships to drive shared outcomes and smarter execution.The fundamentals nonetheless matter. Even in a digital-first world, sturdy information, clear roles, and a unified buyer technique stay the inspiration for development.