McDonald’s Revives McDonaldland in Its Latest Promotional Effort

Peak summer time is upon us, and that is the time of the yr reserved for journeys to Six Flags, Common Studios, Disney World, Disneyland, and … McDonaldland?That’s proper: McDonald’s, the fast-food firm identified for its famed “Golden Arches,” is tapping again to its historical past with its newest promotion, inviting followers to a whimsical world that includes a colourful forged of legendary, timeless, and cherished characters being celebrated with an all-new McDonaldland Meal, beginning Aug. 12.Obtainable for a restricted time, the meal consists of the corporate’s signature fries, a alternative of a Quarter Pounder With Cheese or 10-piece Rooster McNuggets, and a limited-edition Mt. McDonaldland Shake. The volcano-looking shake, which has a shock taste, is impressed by what McDonald’s calls “the colourful blue ‘lava’ and pink clouds of Mt. McDonaldland.”The corporate says guests to McDonaldland will even have the ability to accumulate six unique collectible tins that includes postcards, stickers, and extra, every impressed by the completely different characters: Ronald McDonald, Grimace, Birdie, Hamburglar, Mayor McCheese, and the Fry Buddies.With this newest nostalgic promotion, led by artistic company Wieden+Kennedy New York, McDonald’s is taking followers again in time, particularly to the Nineteen Seventies, to a fictional fantasy world that features themed play locations, animated sequence, and burger-shaped seats in eating places.“Over the previous few years, we’ve seen how followers flock to our characters, everybody from Grimace to the Hamburglar. However many, particularly the brand new era, don’t know that’s simply the tip of the iceberg. There’s a complete magical world of McDonaldland stuffed with characters, locations, and lore,” mentioned Jennifer “JJ” Healan, McDonald’s vice chairman, U.S. advertising, model, content material, and tradition. “And so, for the primary time in many years, we’re taking followers on a visit to McDonaldland with an immersive expertise that faucets into the previous to create the long run. It’s an opportunity for us to present followers a brand new, fashionable strategy to expertise this magical world.” The McDonald Meal is on the market for a restricted time beginning Aug. 12.McDonald’sThis is the most recent promotional effort for McDonald’s because it tries to come back out on high of the worth wars, which additionally contain Taco Bell, Burger King, Wendy’s, Popeyes, and Dunkin’.Extra options of this promotion embody a McDonaldland.com web site the place followers can entry a visit itinerary, memento store, new lore surrounding the enduring characters and areas, and extra. There’s additionally a brand new 30-second TV industrial, created to take viewers on a journey into the magical world, in addition to an experiential summer time tour with McDonaldland displaying up at 4 occasions: ThriftCon (Denver), Breakaway Music Competition (Grand Rapids, Mich., and Worcester, Mass.), Watkins Glen Worldwide, and the Daytona 500.There’s additionally a Fortnite takeover and a one-of-a-kind augmented actuality expertise on Snapchat.McDonald’s is collaborating with clothes model PacSun, providing followers the possibility to seize T-shirts, hoodies, bucket hats, claw clips, and extra starting Aug. 12. The corporate can be partnering with life-style model Away, and followers can obtain complimentary baggage tags and bag charms with any buy at Away retail areas starting Aug. 18. Alyssa Buetikofer, who has been overseeing McDonald’s advertising efforts since January 2025, is steering the corporate by a turbulent time that noticed its meal costs change into unaffordable for a lot of of its constituents.To win again these prospects, McDonald’s overhauled its worth menu in January and has been showcasing particular choices that includes well-known personalities throughout its breakfast and full-day menus.McDonald’s international gross sales in 2024 hit over $130 billion, with revenues up over $1 billion year-on-year.