Meta Unveils AI Agents to Automate Ads for Brands and Shoppers

Meta is betting its future on automation, and it’s enlisting AI brokers–expertise that carries out a job on behalf of a consumer–to get thereAhead of Promoting Week, the corporate on Thursday unveiled a collection of instruments designed to assist manufacturers promote merchandise and for shoppers to find them—the corporate’s newest push towards CEO Mark Zuckerberg’s imaginative and prescient that advertisers will finally have the ability to hand over their budgets and aims and let Meta do the remainder.The headline product, Enterprise AI, capabilities as a gross sales agent for eligible U.S.