Meta Withdraws From MRC Brand Safety Audits, Loses Accreditation Just Months After It Was Issued

Meta’s model security accreditation from the Media Ranking Council (MRC) has been stripped lower than 4 months after it was issued, ADWEEK has discovered.MRC, an impartial nonprofit shaped within the Sixties, units business requirements and audits media organizations for model security, and the accuracy of media measurement and promoting metrics.In June, MRC for the primary time accredited each Fb’s feed and Instagram’s feed for content-level model security, a stamp of approval indicating that the advert stock in these environments is appropriate and secure for manufacturers. MRC additionally renewed an current content-level model security accreditation for Fb in-stream video content material in June.