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    Home»Marketing»MS NOW Grows in Primetime and Total Day
    Marketing

    MS NOW Grows in Primetime and Total Day

    onlyplanz_80y6mtBy onlyplanz_80y6mtDecember 1, 2025No Comments4 Mins Read
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    MS NOW Grows in Primetime and Total Day
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    That is TVNewser’s fundamental cable community ranker and cable information report for the week of November 17, 2025.The rechristened MS NOW completed the primary week beneath its new identify with constructive momentum. It was the one information community to report week-to-week positive aspects in complete viewers and the Adults 25-54 demo throughout primetime and complete day.CNN didn’t see any viewership losses for the week, whereas Fox Information was the odd one out, because it was the one community to see across-the-board declines.NETWORKS:Based on Nielsen massive information + panel for the week of November 17, Fox Information averaged 2.121 million complete viewers and 189,000 A25-54 viewers throughout primetime. The community was down -5% in complete viewers and -1% within the demo in comparison with the week prior (the week starting November 10). Fox Information averaged 1.38 million complete viewers and 121,000 A25-54 viewers in complete day viewing. Primarily based on its common in these measurements from the earlier week, it was down -5% in complete viewers and the demo.Fox Information remained in second place in complete primetime and demo viewership amongst all fundamental cable networks. In complete day, it remained in first place in complete viewers and in second place within the complete day demo.MS NOW averaged 1.014 million complete viewers and 90,000 viewers within the A25-54 demo for the week that simply concluded. The community was up +5% in complete viewers and +6% within the demo in comparison with its common the week prior throughout primetime.Throughout complete day, MSNBC averaged 649,000 complete viewers and 60,000 demo viewers. This translated to positive aspects of +4% in complete viewers and +7% within the demo in comparison with the community’s common the week prior.Amongst all fundamental cable networks, MSNBC remained in third in complete primetime viewers and rose to No. 12 from No. 13 within the demo. It continued to be in third place in complete viewers and dropped to ninth from eighth, tied with ESPN2, within the complete day demo. CNN averaged 570,000 complete primetime viewers and 103,000 A25-54 viewers within the demo throughout primetime for the week of November 17. The community was flat in complete viewers and grew by +4% within the demo in comparison with the earlier week. In complete day, the community had 450,000 complete viewers and 73,000 viewers within the demo. This resulted in a +1% enhance in complete viewers, whereas the demo remained flat throughout this daypart.Amongst all cable networks, CNN was caught in fifth place in complete viewers and slid to eighth from seventh within the demo throughout primetime. It remained in fourth place in complete day amongst complete viewers and moved to No. 4 from No. 5 within the demo. When these networks’ efficiency throughout the identical interval a 12 months in the past: Throughout primetime, Fox Information was down by -21% in complete viewers and -41% within the A25-54 demo. Throughout complete day, the community noticed decreases of -19% in complete viewers and -41% within the demo. MSNBC was up +54% in complete viewers and +50% within the demo. Throughout complete day, the community was up +34% in complete viewers and +43% within the demo. In primetime, CNN grew by +37% in complete viewers and +30% within the demo. Throughout complete day, it noticed positive aspects of +34% in complete viewers and +38% within the demo. PROGRAMMING:Fox Information had 12 out of the 15 spots of the most-watched cable information reveals of the week, with The 5 on prime with 3.721 million complete viewers at 5 p.m. ET. MSNBC was represented within the chart by three reveals, led by The Rachel Maddow Present, which aired at 9 p.m. ET on Mondays and ranked No. 9 with 1.826 million complete viewers.The 5 landed within the prime spot within the Adults 25-54 demo, averaging 298,000 viewers at 5 p.m. ET. Fox Information held 13 out of the 15 prime spots within the demo, with MSNBC’s The Rachel Maddow Present, airing at 9 p.m. ET on Mondays, taking eighth place with 176,000 demo viewers. CNN’s Anderson Cooper 360 at 8 p.m. ET was the opposite non-Fox Information present within the chart with 136,000 demo viewers in fourteenth place.Prime Time Fox Information MSNBC CNN • Whole Viewers: 2,121,000 1,014,000   570,000 • A25-54: 189,000 90,000   103,000 Whole Day Fox Information MSNBC CNN • Whole Viewers: 1,380,000 649,000   450,000 • A25-54: 121,000 60,000   73,000 Week 11-17-25 P25-54 Cable Ranker BDP by Adweek

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