MyCode Names Kristen Elliott Chief Revenue Officer

My Code Media, the advertising and marketing firm behind a collection of multicultural manufacturers together with Remezcla, has appointed Kristen Elliott as its chief income officer, formalizing a task she started on Aug. 25. Elliott, a longtime media and promoting government, steps into the place because the writer seeks to broaden its attain with Fortune 500 manufacturers whereas navigating a shifting panorama round variety and illustration.Based a decade in the past, My Code helps entrepreneurs join with audiences by way of its portfolio of owned and operated manufacturers, together with HCode (now Remezcla Media Group), BCode, PrideCode, and AACode, in addition to greater than 1,000 writer companions.  FOR Scoops, Sharp Evaluation, and Insider Context By submitting your e mail, you conform to our Phrases of Use and Privateness Coverage . You could opt-out anytime by clicking ‘unsubscribe’ from the publication or out of your account. Electronic mail Subscribe Loading… The corporate, initially marketed primarily to Latino and Hispanic audiences, and rebranded from HCode to My Code in 2022. It has since positioned itself to satisfy the preferences of minority and Gen Z shoppers, a lot of whom determine as multicultural.The corporate has constructed a enterprise that mixes owned media with information, artistic, and occasions. Its work has attracted main advertisers in classes together with drinks and sweetness, and counts Coca-Cola amongst its current experiential companions. Elliott will now oversee all income features, spanning media, artistic, information, and consumer companies.“I spent near 30 years on this enterprise, and when My Code got here to me in April, I thought of the place I used to be happiest and making the largest influence—that was on the writer aspect,” Elliott stated. “I’m a builder, and Edgar [Hernandez, chief strategy officer] instructed me he wanted me to return in and construct throughout gross sales, account companies and extra. That’s what received me excited.”Scaling the gross sales organizationElliott stated her first precedence is evaluating how My Code’s gross sales operation is structured. The crew presently organizes round classes, but in addition juggles enterprise accounts and RFP-heavy relationships.“My first precedence proper now could be to search out alternatives,” Elliott stated. “I wish to analyze the gross sales group—how are we matrixed out? Ought to we be company, consumer or class first? The enterprise has been constructed rather well during the last 10 years, and now the problem is placing in a progress mindset to get folks considering greater.”The income veteran can also be considering by way of the best way to higher steadiness enterprise accounts with RFP-driven income, whereas guaranteeing MyCode continues to guide with insights and companies.Navigating cultural headwindsElliott joins My Code at a second when many companies are scaling again their commitments to variety, fairness, and inclusion initiatives, in addition to dealing with strain on points like immigration. That surroundings makes My Code’s work with multicultural audiences extra fraught—and extra very important.“My Code was forward in understanding nomenclature and serving to shoppers perceive the place they have to be by way of reaching Gen Z,” Elliott stated. “On account of D.C. insurance policies, chairs are being taken away from tables, and it’s our job to verify they’re changed. Once we’re speaking to shoppers, we’re speaking in regards to the significance of minority communities. The conversations are nonetheless occurring.” Increasing experiences and direct channelsAlongside scaling media and information choices, Elliott stated she sees alternative in dwell experiences and direct-to-audience channels. She pointed to the success of My Code’s BCode activation in Martha’s Winery for example of how the corporate can replicate cultural moments throughout the nation.“With experiences, the best way BCode confirmed up at Martha’s Winery was actually vital—how can we replicate that nationwide?” Elliott stated. “I feel that occurs by way of Substack, by way of newsletters, by way of direct channels. With Remezcla Media, it is going to be vital with its studio, and we’re doing nice work with Coca-Cola that I feel we will construct out from there.”Elliott beforehand held senior roles at Kargo, Purple Ventures, Condé Nast, and Time Inc., and brings a perspective formed by each writer and adtech environments. She stated she plans to combine artistic, commerce, and content material into the best way My Code reveals up for shoppers.“I’ve seen the journey of publishers evolve from print to digital to social to newsletters like Substack,” she stated. “I wish to lengthen how we take into consideration that have at My Code. It comes all the way down to content material, artistic, and displaying up the place your audiences are.”