Nielsen and Lionsgate Reveal First FAST Channel and Digital Network Measurement

On Monday, Nielsen introduced an expanded partnership with Lionsgate, measuring a mix of a FAST channel and a digital community for the primary time.The deal, which begins in December, entails measuring the MovieSphere FAST channel and MovieSphere Gold over-the-air digital affiliate community, obtainable in near 130 native TV markets. In line with the businesses, Lionsgate is about to realize essential market intelligence, enabling it to higher perceive its audiences, strategically companion with associates, and speed up its channel’s growth and viewership. “Our main streaming expertise makes us uniquely able to offering FAST channel measurement for corporations like Lionsgate which can be strategically increasing their choices throughout totally different channels,” stated Amilcar Perez, chief income officer at Nielsen.