Nielsen’s The Gauge Ratings for November 2025

Stay sports activities viewing continues to be a significant draw for the published phase, shattering final month’s file and posting its greatest month since November 2024. In line with Nielsen’s month-to-month gauge report, which supplies a snapshot of whole TV and streaming consumption, the published phase elevated by +0.3% from October to 23.2%. These numbers put the published phase’s newest efficiency barely behind November 2024’s robust efficiency of 23.7%.   November seems to be the month of peak broadcast TV viewing, with Thanksgiving Day being the head. The day accounted for 103.4 billion minutes of TV consumption, pushed by the NFL and the Macy’s Thanksgiving Day Parade.  Soccer remained the driving power for the published phase in the course of the month, as motion from the NFL and faculty soccer boosted ABC, CBS, FOX, and NBC. Together with soccer, the MLB World Sequence’ last video games, which aired in early November on Fox, resulted in a +30% enhance in sports activities viewing for the phase.  CBS Sports activities’ Thanksgiving Day matchup that includes the Kansas Metropolis Chiefs and the Dallas Cowboys had 11.7 billion viewing minutes, making it the highest broadcast telecast of the month.In November, the streaming phase additionally carried vital weight, benefiting from sports activities programming, with Peacock and Paramount+ getting massive boosts. Peacock posted the very best month-to-month progress amongst streaming platforms in November, rising by +22% on the power of its NFL Sunday Evening Soccer protection and Thanksgiving Day programming. It featured simulcasts of NBC’s Macy’s Thanksgiving Day Parade and a primetime NFL sport, with the platform averaging 2.4 million viewers throughout the day, trailing solely YouTube and Netflix in individual-platform totals. In the meantime, Paramount+’s utilization rose by 18.4% month over month, pushed by NFL video games alongside the return of its authentic sequence Landman. In line with Nielsen’s Media Distributor Gauge, streaming continued its dominant keep on the high as the popular TV viewing format, accounting for 46.7% of utilization in November, enhancing by +1% from its October exhibiting. Sadly, the mixed linear phase of broadcast and cable had a exhibiting of 43.7, falling by -1.4% when in comparison with the earlier month. The blemish inside this mixed phase was attributable to cable, whose efficiency of 20.5% was down -1.7% from October. However, the published share was 23.2% in November, up +0.3% from the earlier month. In the meantime, the Different class rebounded from its October exhibiting, rising by +0.5% to face at 9.6% for the month.A better take a look at the streaming class for November reveals that YouTube remained in first place amongst streaming providers, accounting for 12.9% of all viewing, staying in step with its efficiency from the earlier month.Netflix continues to carry agency in second place with 8.3% of all whole streaming consumption. This represented a +0.3% enhance over October, with progress largely attributable to the return of Stranger Issues, which generated almost 12 billion viewing minutes.The Disney group of streaming channels, comprising Disney+, ESPN+, and Hulu SVOD, accounted for 4.7%, down -0.1% from October. It was adopted by Amazon’s Prime Video, which remained at 3.8%. The Roku Channel noticed beneficial properties of +0.1% to complete November with 2.9%, adopted by the consortium of Paramount+ and PlutoTV. Paramount International’s streaming platforms posted a +0.2% achieve to face at 2.3% for November.Subsequent in line was Tubi, which slid by -0.1% to 2.1% of all streaming consumption. It was adopted by NBCUniversal’s streaming service, Peacock, which grew by +0.3% to 1.9%. Warner Bros. Discovery’s streaming providers, comprising HBO Max and Discovery+, remained regular with a 1.3% share of streaming consumption for November. Lastly, the opposite streaming class additionally stood pat at 6.3% within the recorded month.See the media distribution rating under:Nielsen’s November 2025 TV Gauge report.The November 2025 interval spanned 5 weeks, from 10/27/2025 by way of 11/30/2025. Nielsen reporting follows the published calendar, with weekly intervals starting on Monday.