Final week, we reported that Fujifilm was having to lift its costs within the U.S. for a second time in as many months. Now, Nikon has introduced that additionally it is going to extend its costs once more this yr. It’s solely been two months because the firm launched its earlier value hikes on June 23, 2025.
Nikon issued a press launch which acknowledged, “At Nikon, we stay dedicated to offering the very best high quality imaging merchandise and worth to our prospects. As we proceed to navigate the affect of tariffs, an additional value adjustment will take impact on September 1, 2025. We’re carefully monitoring tariff developments and the evolving market circumstances and are taking each doable step to reduce the affect on our neighborhood. We want to thank our prospects for his or her understanding. Clients with order inquiries ought to contact their licensed retailer for assist.”
How a lot will costs rise?
Nikon hasn’t mentioned but how a lot it’s growing its costs, or which merchandise shall be affected. Again in June, the vast majority of Nikon’s lenses jumped in price by round 10%. This was in response to the ten% tariffs that President Trump has imposed on most international locations all over the world. Nevertheless, Japan has now been hit with a 15% tariff, and China’s tariff is at present 30%.
Additionally, Thailand, the place Nikon’s mirrorless cameras are manufactured, faces a 19% tariff. As Nikon’s mirrorless digital camera our bodies prevented any value rises in June, it appears doubtless that they are going to price extra after September 1st, 2025.
Tariffs
President Donald Trump advised the American public that, “Tariff is essentially the most lovely phrase within the dictionary.” He additionally claimed that overseas corporations pay the tariffs he imposes. Nevertheless, that’s not true. American importers pay the tariffs once they convey items into the U.S. To get better the prices of the tariffs, the importers then enhance the wholesale value for the products. Because of this finally, customers in America pay the tariffs. Because the tariffs solely apply within the U.S., Individuals are the one ones paying the upper costs. All the more money generated by tariffs goes on to the U.S. authorities.
What we expect
Within the first few months after President Trump launched his preliminary tariffs in April, nothing modified. Nevertheless, this was the calm earlier than the storm as importers ran down their shares of products that had come into the U.S. earlier than the tariffs got here into drive. Sadly, by the center of the yr, these shares had been gone, and all new imports had been topic to the tariffs. Now, U.S. importers are having to pay the brand new, increased tariffs imposed in August, which suggests a second spherical of value will increase for the American markets. President Trump might imagine tariff is a lovely phrase, however for U.S. customers, it simply means extra financial ache.
