So Vine isn’t actually coming again in spite of everything.
As you could recall, a few weeks again, X proprietor Elon Musk introduced that X was planning to deliver again Vine, however in AI kind. On the time, I speculated that this was really about xAI’s new “Think about” text-to-video instrument, which is presently in Beta testing amongst chosen X Premium customers.
And now, Elon has confirmed this, posting that:
Grok Think about is AI Vine!Btw, we not too long ago discovered the Vine video archive (thought it had been deleted) and are engaged on restoring person entry, so you possibly can put up them if you need.— Elon Musk (@elonmusk) August 2, 2025
In order Musk says, X isn’t bringing again Vine, the app. However as an alternative, in his view at the very least, the brand new Grok Think about performance is “AI Vine,” and can present comparable performance and engagement as Vine did up to now.
Nevertheless it gained’t.
I imply, positive, there’s going to be a brand new inflow of AI-generated video on X, which can be largely dominated by right-wing memes (as that is the first viewers that may presently entry the choice, being paying X Premium customers).
Nevertheless it’s nothing like Vine, which was TikTok earlier than TikTok, offering an countless, full-screen, vertically-aligned feed of short-form video clips, which helped to kickstart the careers of many now-established on-line creators.
Vine, as many have famous, was actually the start of the short-form video pattern. However with no devoted app and presentation format, and with out offering a stream of tremendous short-form content material (Vines have been initially solely 6-seconds lengthy), this can be nothing like what Vine was.
As a substitute, it’s simply going to be extra bizarre AI-generated video clips posted to X, of which some can be good, some can be attention-grabbing. And lots can be garbage.
Which, I assume, possibly does really replicate what Vine had been, however the person expertise and engagement course of will not be the identical.
And we’ve already obtained this in TikTok and by way of Reels. AI-generated clips have been step by step infiltrating these platforms as effectively, so enabling the identical performance on X probably gained’t have a serious impression.
So, sorry to burst your bubble Vine followers, however Vine isn’t coming again. All that’s occurring is that random AI clips will now be filtering via your X feed.
Although as Elon additionally notes, they’re working to revive the Vine video archive. So you possibly can take a look at movies from ten years in the past. Possibly discover some classics.
However once more, this isn’t the return of Vine, however a re-angling of what Vine sort of was, as a way to promote xAI’s newest instrument.
X hasn’t introduced plans for a broader roll-out of its “Think about” text-to-video instruments as but.
