OpenAI as we speak launched a brand new, cheaper ChatGPT paid subscription plan in India known as ChatGPT GO, priced at ₹399 monthly ($4.60), which is extra inexpensive than the ₹1,999 (about $23) monthly Plus Plan.
The corporate had turned on native forex pricing for all its plans a number of days in the past, and with this launch, it would additionally enable customers to pay by UPI (Unified Cost Interface), India’s cost framework.
Nick Turley, VP at OpenAI and head of ChatGPT, stated that this plan will improve the message, picture technology, and file uploads by 10 instances over the free tier. The ChatGPT Go plan can even allow higher reminiscence retention for extra personalised responses, Turely stated.
We simply launched ChatGPT Go in India, a brand new subscription tier that offers customers in India extra entry to our hottest options: 10x larger message limits, 10x extra picture generations, 10x extra file uploads, and 2x longer reminiscence in contrast with our free tier. All for Rs. 399. 🇮🇳— Nick Turley (@nickaturley) August 19, 2025
“Making ChatGPT extra inexpensive has been a key ask from customers! We’re rolling out Go in India first and can be taught from suggestions earlier than increasing to different nations,” Turley stated.
From a forex conversion standpoint, the Plus plan was larger than $20 for Indian customers when supplied in native forex. The brand new Go plan affords a extra inexpensive different to individuals who want to use ChatGPT primarily for chat, picture technology, and file processing.
Tibor Blaho, a software program engineer with a status for precisely leaking upcoming AI merchandise, had beforehand teased this plan and its particulars.
Whereas the corporate is geo-restricting this plan to India, the corporate stated on its assist web page that it’s working to broaden this plan to extra areas.
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Final month, Turley famous that ChatGPT now has greater than 700 million weekly customers worldwide — up from 500 million in March. OpenAI launched its up to date picture generator characteristic for ChatGPT in March, and since then, it has seen an uptick in utilization in India. OpenAI CEO Sam Altman stated in a latest podcast that India is the corporate’s second largest market. With the Go plan, it desires to money in on that.
In accordance with app analytics agency AppFigures, India has been the main nation by way of ChatGPT app downloads throughout platforms, with over 29 million downloads coming from the nation within the final 90 days. Nonetheless, the app solely made $3.6 million on this interval from customers within the nation.
This transfer will seemingly nudge extra customers to subscribe to utilizing ChatGPT extra, given its pricing. Different AI corporations have additionally made strikes to draw customers from the nation’s web person base of over 850 million. Final month, Perplexity partnered with community supplier Airtel to supply free Perplexity Professional subscriptions. Google additionally dished up a free AI Professional plan for India-based college students for one yr.
Whereas OpenAI’s transfer shouldn’t be giving out any freebies, native and inexpensive pricing will seemingly lead to a greater subscription conversion charge for ChatGPT in India.
