Pinterest has shared some new perception into rising search traits, which might assist to information Pin advertising and marketing approaches heading into summer time within the southern hemisphere.
Pinterest has already offered a variety of insights into rising traits and subjects of curiosity to your planning, however this new information appears to be like extra particularly at summer-themed exercise, and what persons are looking for as we head into the hotter months.
Pinterest has highlighted 4 areas of curiosity:
First off, we’ve meals traits, and as you’ll be able to see, cocktails and picnic traits are choosing up within the app.
Subsequent, Pinterest highlights vogue and sweetness searches, with “vacation make-up appears to be like” getting consideration:
Then there’s dwelling residing traits, the place persons are looking for outside engagement choices:
And eventually, Pinterest presents rising journey traits, together with the Australian Open:
As famous, Pinterest has already highlighted a variety of comparable traits in its bigger Summer time traits report, however this up to date itemizing might provide you with extra steerage to your technique, primarily based on the most recent rising shifts.
I imply, most of those are pretty apparent, primarily based on generic summer time traits, however there could also be related notes of curiosity to your planning, which might assist to reshape or realign your inventive belongings.
And it could possibly be value contemplating. As per Pinterest:
“By matching your marketing campaign to the present season, you’ll be able to drive higher outcomes. Living proof: Pinterest campaigns with summer-specific themes outperformed other forms of campaigns in summer time 2024.”
So there’s clear profit to raised aligning your promotions with the most recent traits, which might make these insights extra useful, and actionable in your advertising and marketing method.
Both manner, some further meals for thought to your Pin advertising and marketing efforts.
