Pinterest has revealed its first-ever development report that appears at how male customers are partaking within the app, and the matters which are resonating with males among the many numerous Pin choices.
Which is an viewers that’s on the rise.
As per Pinterest:
“For the primary time, Pinterest is unveiling a report that dives deep into how males – particularly Gen Z males, who’re becoming a member of the platform in file numbers – are utilizing Pinterest. Male customers now characterize greater than one-third of our international viewers. Our knowledge paints an image of a nuanced group of male customers on Pinterest that largely rejects the toxicity you would possibly discover elsewhere on-line – and engages with content material in constructive, genuine ways in which would possibly shock you.”
The report, which is predicated on Pinterest insights, highlights a few of the key matters which are resonating with male Pinners, together with vogue and health developments, tech merchandise, house décor, and extra.
Every development features a transient abstract, and a breakdown of the important thing matters of focus amongst Pinterest customers.
And there are some attention-grabbing development notes, which level to sorts of males which are coming to Pinterest, and the expanded alternatives to pitch your merchandise to this viewers.
I imply, vogue and magnificence is just about par for the course for Pinterest, however it’s attention-grabbing to notice the particular developments which are resonating with males within the app, and to think about how that pertains to your individual Pinterest advertising method.
As a result of as Pinterest notes, extra males at the moment are utilizing the app. Feminine customers nonetheless dominate the platform’s viewers, as has all the time been the case. However a 3rd of all Pinners equates to round 190 million month-to-month energetic male customers within the app.
That’s an enormous viewers, who’re coming to the platform with excessive procuring intent.
As such, paying attention to these newest developments, and understanding how males are partaking with Pins, might play an essential function in increasing your Pinterest advertising method, and reaching a complete new viewers of buy-ready customers.
You may take a look at Pinterest’s full males’s development report right here.
