ADWEEK Benefit is a part of a brand new collection the place each month, our prime editors interpret what occurred in every vertical, and what it means for the longer term.Each season is spooky season relating to media M&A, and every bit of Warner Bros. Discovery information is right here to offer you a leap scare.The three years since WarnerMedia and Discovery’s $43 billion merger to create Warner Bros. Discovery have been something however boring. Amongst a few of the highlights, CEO David Zaslav shuttered accomplished initiatives for tax functions, despatched hit TV reveals into obscurity, and hosted an earnings name that changed into a social media circus amid rumors that the corporate was shuttering HBO Max—all whereas nonetheless holding round $35 billion in debt.
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