Reddit and Google are discussing a brand new partnership that may weave Reddit content material extra instantly into Google’s AI merchandise, Bloomberg reported.
Why we care. If Reddit and Google tighten their AI ties, extra Reddit content material might floor in AI Overviews and different Google merchandise – probably shifting visibility for manufacturers and SEOs. If Google and Reddit strike a brand new deal, user-generated discussions will doubtless carry much more weight in shaping AI-driven solutions and referral visitors.
What’s occurring. Reddit is exploring dynamic pricing, the place payouts from Google or OpenAI might rise as Reddit’s information turns into extra central to AI solutions.
The talks would construct on Reddit’s first Google data-sharing deal, price a reported $60 million, and broader January 2024 licensing agreements price $203 million.
Executives stated present agreements undervalue Reddit’s distinctive discussions, which gas all the things from ChatGPT to Google’s AI Overviews.
What Reddit desires. Reddit is likely one of the most cited sources throughout AI platforms. Nonetheless, visitors from Google typically doesn’t convert into energetic customers. Reddit desires to repair this by working extra intently with Google’s product groups.
Zoom out. Licensing offers between AI firms and content material suppliers are accelerating, however Chegg and Penske Media are suing Google over the destructive impression of AI Overviews.
Backside line. Reddit desires to maneuver from flat charges to being paid like essential provider for so long as its boards stay crucial to AI solutions.
The report. Reddit Seeks to Strike Subsequent AI Content material Pact With Google, OpenAI
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Danny Goodwin is Editorial Director of Search Engine Land & Search Advertising and marketing Expo – SMX. He joined Search Engine Land in 2022 as Senior Editor. Along with reporting on the most recent search advertising and marketing information, he manages Search Engine Land’s SME (Topic Matter Professional) program. He additionally helps program U.S. SMX occasions. Goodwin has been enhancing and writing in regards to the newest developments and traits in search and digital advertising and marketing since 2007. He beforehand was Govt Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
