Reddit has printed a brand new overview of sports activities dialogue within the app, and the alternatives for advertisers to faucet into that engagement to showcase associated merchandise and presents to sports activities followers.
The 26-page information covers a variety {of professional} sports activities leagues and their relative curiosity amongst Redditors, in addition to marketing campaign concepts to help.
You possibly can obtain Reddit’s full 2025-26 sports activities playbook report right here, however on this put up, we’ll check out a few of the key notes.
First off, Reddit says that sports activities communities are driving large engagement within the app, with information on total sports activities interplay and exercise:
The report additionally notes that the entire main sports activities have large Reddit followings:
The truth is, Reddit says that Reddit customers are literally larger sports activities followers than these on different apps (based mostly on a survey of 750 U.S. social media customers):
The information consists of notes on how entrepreneurs can interact sports activities followers within the app, together with tips about easy methods to use Reddit’s varied advert choices.
There are even particular notes on the varieties of promotions and engagement alternatives sports activities followers are searching for within the app:
Whereas Reddit’s additionally included an summary of the entire main sporting occasions all year long in your planning.
Reddit’s additionally included examples of marketing campaign methods to have interaction sports activities followers, together with extra in-depth profiles of a variety {of professional} sports activities, and the way Redditors interact with every.
There are some invaluable insights right here, and with increasingly individuals turning to Reddit for sports activities interplay, together with real-time engagement, there might be alternative to broaden your advertising strategy to incorporate Reddit exercise and promotions, and attain these engaged teams.
Certainly, final yr, Reddit reported that sports activities communities have been rising at a major charge (+26% year-over-year), whereas Reddit’s additionally added virtually 20 million every day energetic customers over the previous yr as properly.
So there are clearly alternatives there, and once more, which may be price contemplating as you go about planning out your end-of-year gross sales push, and maximizing your model consciousness and engagement.
You possibly can obtain Reddit’s 2025-26 sports activities engagement report right here.
