Annually, the Pew Analysis Middle publishes experiences that element social media platform adoption traits amongst U.S. shoppers. The 2025 version of that dataset is out now, and it identifies Reddit as one of many yr’s greatest social media success tales. The so-called “entrance web page of the web” is now utilized by 26% of U.S. adults, and it eclipsed Snapchat to complete sixth in Pew’s rating of the most-used social platforms.
Essentially the most pertinent query in Pew’s annual survey is an easy one: Do you ever use any of the next social media platforms? This yr, 5,022 respondents answered that query, and their present habits are principally the identical as they had been final yr. YouTube’s market saturation declined barely to 84%, however the Google-owned hub remains to be probably the most generally used social platform amongst U.S. adults.
Second-place finisher Fb (utilized by 71% of U.S. adults) and #3 entry Instagram (50%) gave Meta two constant placements within the Pew rating. TikTok (37%) had the largest year-over-year improve on the record, however Reddit was the one platform that improved its place in comparison with final yr. Its rising adoption comes as a number of different platforms try to repeat its signature threaded feedback. These threads are helpful for AI coaching functions, so we will count on Reddit to stay related so long as the AI bubble doesn’t burst.Subscribe to get the most recent creator newsSubscribe
But when Pew’s findings are to be believed, the way forward for social media is likely to be dominated by platforms that may finest join with older Individuals. YouTube and Fb topped the saturation rating as a result of they attain customers over the age of 65. YouTube is utilized by 64% of respondents in that age group, whereas Fb has made inroads with 57% of that cohort. No different listed platform reaches greater than 20% of U.S. senior residents.
Older Individuals aren’t only a key demographic for platforms seeking to obtain peak saturation. The 65+ cohort additionally has loads of disposable earnings, making it an vital group within the context of digital advertisements. You possibly can argue, for instance, that rising adoption of podcasts amongst shoppers over the age of 55 has catalyzed the podcast growth that endures to this present day.
So in order for you your model’s content material to work as arduous as potential on-line, then be certain it could possibly join with America’s senior residents. Right here’s a touch: The outdated folks amongst us like to look at on TV screens, so if you wish to attain them, that’s the place to do it.
