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Trying to get extra out of your TikTok advertising efforts?
Posting frequency is a key consideration inside this, and making certain that you just preserve an lively profile, which can maintain customers coming again, and maximize your alternatives for attain.
However what’s the optimum posting frequency on TikTok?
The staff at Buffer lately sought to search out out, by analyzing over 11 million TikTok uploads, from over 150k accounts, to get a greater understanding of the position that frequency performs in total TikTok efficiency.
And it’s vital.
In keeping with Buffer’s information, posting extra usually results in extra views per submit, with TikTok’s algorithm seemingly rewarding constant exercise.
And your common view counts will maintain rising the extra you submit.
As you possibly can see on this chart, the info reveals that posting 2 to five occasions per week provides you with a 17% enhance in views per submit, on common, however posting greater than 11 occasions per week will double that common charge of efficiency.
Why?
Buffer’s competition right here is that the typical views are slightly deceptive on this respect, as a result of what really occurs while you submit extra usually is that you just enhance your probabilities of getting huge attain with a single submit. So whereas most posts, total, will see comparatively small view counts, the extra you submit, the upper the chance that one might be successful, which can then drag up your common.
But, even accounting for this consideration, the info nonetheless reveals that posting extra usually will, generally, result in higher outcomes total.
As Buffer notes:
“Posting extra ceaselessly doesn’t essentially elevate the ground, nevertheless it does elevate the ceiling.”
So whereas it doesn’t imply that each single replace goes to see large attain will increase on account of posting frequency, the info does counsel that posting extra usually will ultimately ship higher attain outcomes, whereas additionally serving to you construct an viewers, set up your model, and so forth.
So, time to get cracking. Eleven TikToks per week is doable, proper? I imply you’ve got all of these AI mills and image-to-text, and text-to-video instruments at your disposal. You may simply pump out 40+ TikTok a month.
Proper?
Look, it might not be reasonable to plan for such a excessive quantity of TikTok clips, however the information means that posting extra content material, and attempting extra issues out, will result in higher efficiency.
I suppose, alternatively, you can argue that through the use of TikTok Tendencies, and tapping into already viral codecs, or creating your personal unique takes based mostly on what’s working, then you definately’d be simply as profitable with fewer clips. However once more, the info reveals that posting extra will result in higher efficiency over time.
You may try Buffer’s full report right here.
