RPA CEO Pete Imwalle Steps Down; Jim Helberg Succeeds

RPA has named chief media officer Jim Helberg as its new CEO, succeeding Pete Imwalle, who has left the company after greater than three many years, the company confirmed to ADWEEK.Imwalle spent 32 years at RPA, rising by way of the ranks to chief govt, a job he held throughout a interval of continued independence for the Santa Monica-based company and marked by longstanding relationships with marquee purchasers like American Honda. His departure marks a major management shift for the most important impartial promoting company on the West Coast.Helberg, who has served as RPA’s EVP and chief media officer since 2017, has almost a decade of expertise on the company; beforehand, he held senior roles at Spark Foundry. He has additionally served on the 4A’s Media Management Council and is an adjunct professor of media technique on the College of Oklahoma.Helberg will work intently with company president and COO Brett Bender to “architect an enhanced strategic method to RPA’s providing” amid ongoing shifts within the company panorama, the company mentioned in an announcement.“I admire the belief RPA has positioned in me,” Helberg mentioned in an announcement. “I welcome the chance to construct upon RPA’s previous and acknowledge how effectively positioned our impartial company is to help our purchasers in attaining higher enterprise success.”RPA’s shopper roster additionally consists of comfort retailer chain ampm, Residences.com, Properties.com, Arco, Farmers Insurance coverage Group, La-Z-Boy, LoopNet, Southern California Edison, and TXU Vitality.