Simmod Enters the Lens Market – Introducing APSARA LUMIERE & PRESTIGE Lines

APSARA, the brand new lens model from Ron Sim of Simmod, has launched two distinct lens collection: the LUMIERE and PRESTIGE traces. With the cinema lens market experiencing unprecedented progress, we need to take a better have a look at what these new choices convey to the more and more aggressive lens market.Simmod Lens was established in 2018 by cinematographer Ron Sim (CSC) with a concentrate on offering high-quality lens modification options for cinema and video professionals. The corporate has now taken a big leap ahead by launching their very own lens manufacturing below the APSARA model, marking a transition from a lens service supplier to an unique gear producer.The LUMIERE collection: mirrorless-focused cinema glassThe LUMIERE line targets the rising mirrorless digital camera market with native E, RF, Z, and L mount choices. This collection contains 4 focal lengths:24mm T1.435mm T1.450mm T1.475mm T1.4All LUMIERE lenses characteristic a large-format picture circle designed to cowl ALEXA LF Open Gate sensor dimensions, making certain compatibility with full-frame and bigger sensors with out vignetting. One other small however revolutionary characteristic is a “push to light up” button. The built-in battery permits the illumination of the main target marking to softly glow.APSARA LUMIERE. Credit score: APSARAThe PRESTIGE collection: massive format cinema primesThe PRESTIGE line caters to conventional cinema cameras with PL and LPL mount compatibility. This collection provides 5 focal lengths:24mm T2.035mm T2.050mm T2.075mm T2.8100mm T2.8 Macro PrimeThe PRESTIGE lenses are particularly engineered for big format cinema cameras, with the 75mm and 100mm lenses opening at T2.8 quite than T2.0.APSARA PRESTIGE. Credit score: APSARADevelopment and manufacturingBoth lens traces had been developed via a collaboration with SIRUI, using their optical design platform as a basis. Simmod then utilized their experience in classic lens traits to fine-tune the optical conduct, adjusting components reminiscent of flare traits, distinction ranges, and picture roll-off to attain Ron Sim’s artistic imaginative and prescient.Last meeting, calibration, and high quality management are carried out at Simmod’s new innovation heart in Windsor, Ontario, Canada, making certain constant manufacturing requirements and high quality oversight.In accordance with the corporate, “by combining SIRUI’s precision optics with their expertise in lens modification and ending, APSARA lenses ship a novel stability of recent reliability and vintage-inspired picture aesthetics.”APSARA LUMIERE and PRESTIGE lenses specs. Credit score: APSARA Pricing and availabilityBoth the LUMIERE and PRESTIGE traces of lenses will quickly be accessible for pre-ordering via B&H and APSARA’s official web site. For added “behind the scenes” footage, please head to the APSARA’s YouTube channel right here.LUMIERE pricing:Particular person lenses: $849 every (24/35/50/75mm T1.4)Full 4-lens set with case: $3,299PRESTIGE pricing:Particular person lenses: $949 every (24/35/50/75/100mm Macro Prime)Full 5-lens set with case: $4,800Market perspectiveThe cinema lens market continues to broaden quickly, with new producers getting into recurrently. Ron Sim’s determination to transition from lens modification companies to unique manufacturing represents a daring transfer on this more and more aggressive panorama. The success of APSARA will possible rely upon how effectively these lenses differentiate themselves when it comes to optical character and construct high quality, notably given the collaboration with SIRUI and the emphasis on vintage-inspired aesthetics.For cinematographers and content material creators, the APSARA lenses signify an alternative choice within the rising ecosystem of cinema glass, with the potential to supply distinctive traits that mix trendy reliability with traditional optical qualities.For extra details about the brand new lenses, the non-public story of Ron, and the explanation for bringing these lenses to the market, please head to APSARA’s web site right here.What do you consider the brand new LUMIERE and PRESTIGE lenses? Will you take into account shopping for and dealing with them? Please share your ideas within the remark part beneath.